Go-to-Market Brand Manager

Location: Los Angeles, CA (Hybrid)
Reports To: Vice President, DTC & Brand

About Ideal Living

At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.

For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.

We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.

Key Responsibilities

Go-to-Market Strategy & Execution

Lead cross-functional GTM planning for all new product launches across AirDoctor and AquaTru.
Partner with Product Development, Digital, Creative, Amazon, Retail, and DTC teams to ensure alignment from concept to launch.
Build and manage detailed launch roadmaps including timelines, milestones, deliverables, and KPIs.
Define target audiences, positioning, and messaging in collaboration with Brand and Creative teams.
Drive packaging, creative assets, and marketing copy approval processes to ensure brand consistency.

Cross-Functional Collaboration

Act as the primary liaison between Product Development and commercial teams (DTC, Amazon, Retail, and Wholesale).
Ensure product specifications, claims, and substantiation are accurately translated into marketing, digital, and sales materials.
Coordinate with Digital and Growth Marketing teams on acquisition and retention strategies tied to new product rollouts.
Work closely with Finance and Operations to validate forecasts, pricing strategies, and profitability models.

Performance & Reporting

Establish launch KPIs, track performance, and prepare executive summaries and dashboards for leadership.
Monitor early launch sales, consumer feedback, and reviews to provide actionable insights for optimization.
Partner with Customer Service and Digital Reputation teams to ensure customer-facing communication is on-brand and aligned.

Market Intelligence & Brand Building

Research competitive landscape, consumer insights, and emerging trends in wellness and home environment categories.
Identify whitespace opportunities and contribute to product roadmap discussions.
Support strategic storytelling for brand initiatives, influencer programs, and omni-channel campaigns.

Qualifications

Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
5–7 years of experience in brand management, product marketing, or GTM strategy, ideally within wellness, consumer goods, or DTC.
Proven track record of managing cross-functional product launches with measurable results.
Strong understanding of eCommerce, Amazon, and omni-channel retail landscapes.
Exceptional project management skills with ability to juggle multiple high-priority initiatives.
Excellent communication, presentation, and interpersonal skills with a collaborative mindset.
Highly analytical with ability to translate data into actionable strategy.
Passion for wellness, health, and improving consumers’ quality of life.

What We Offer

Opportunity to impact two category-leading wellness brands at a pivotal growth stage.
Collaborative, fast-paced work environment with a mission-driven culture.
Competitive compensation, benefits, and performance-based incentives.
A chance to be part of a purpose-driven company shaping the future of clean air and pure water.

Ideal Living

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Go-to-Market Brand Manager