You will work closely with Marketing, Sales, Product, Content, Design, and Leadership to identify growth opportunities and turn them into measurable business outcomes.

What You'll Own

1. Growth Strategy

Develop and execute ReachStream's growth strategy across the entire customer funnel.
Identify opportunities to increase traffic, signups, activation, conversions, paid subscriptions, and revenue.
Build growth experiments across acquisition channels, landing pages, offers, messaging, onboarding, and conversion journeys.
Analyze performance data and continuously optimize the funnel.
Identify new channels, audiences, use cases, and markets that can drive incremental growth.

2. GTM Strategy

Own GTM planning for new products, features, data offerings, pricing changes, markets, and customer segments.
Define ICPs, personas, use cases, value propositions, positioning, messaging, channels, and launch strategy.
Develop GTM plans from market research → positioning → campaign → launch → adoption → optimization.
Work with Sales to ensure marketing campaigns translate into qualified pipeline.
Develop competitive intelligence and identify gaps in the market that ReachStream can capitalize on.

3. Demand Generation

Build and execute campaigns that generate qualified leads and pipeline for ReachStream.
Work across paid search, paid social, SEO, content, email, outbound support, partnerships, and other acquisition channels.
Develop campaigns around high-value use cases such as prospecting, lead generation, sales intelligence, data enrichment, and contact discovery.
Build segment-specific campaigns for different ICPs and buyer personas.
Continuously optimize CAC, CPL, conversion rates, and marketing-sourced pipeline.

4. Product Growth

Partner with Product to improve the visitor → signup → activation → paid customer journey.
Identify friction points in ReachStream's signup, onboarding, search, data consumption, and subscription experience.
Develop strategies to increase product activation and free-to-paid conversion.
Use behavioral and customer data to identify opportunities for product-led growth.
Create campaigns that drive adoption of new features and data products.

5. Website & Conversion Optimization

Own growth initiatives across the ReachStream website and key landing pages.
Improve messaging, CTAs, landing pages, signup flows, pricing pages, and conversion journeys.
Use GA4, CRM, heatmaps, session recordings, and other analytics to identify conversion opportunities.
Run structured A/B tests and document learnings.
Work closely with Content and Design to improve website performance.

6. Marketing Analytics & Attribution

Build and maintain a clear view of ReachStream's growth funnel.
Track performance across traffic, acquisition, signup, activation, conversion, pipeline, CAC, and revenue.
Analyze channel-level performance and attribution.
Identify where leads are dropping out of the funnel and recommend corrective actions.
Build regular growth reports for Marketing and Leadership.
Use data to decide what to scale, optimize, or stop.

7. Sales & Marketing Alignment

Work closely with Sales to understand lead quality, objections, customer requirements, and pipeline performance.
Align marketing campaigns with sales priorities and revenue targets.
Develop sales enablement materials, campaign messaging, competitive positioning, and prospect-facing assets.
Create feedback loops between Sales, Marketing, and Product.
Ensure GTM campaigns are designed around actual customer and revenue needs.

8. Competitive & Market Intelligence

Continuously monitor competitors in the B2B data, sales intelligence, lead generation, and prospecting space.
Analyze competitor positioning, pricing, features, messaging, acquisition strategies, and GTM motions.
Identify market trends and emerging customer needs.
Translate market intelligence into actionable growth and GTM initiatives.

Key KPIs

Growth

Website traffic growth
Qualified traffic
Signup growth
Signup conversion rate
Activation rate
Free-to-paid conversion
Customer acquisition cost
Customer acquisition volume

Demand Generation

MQLs / qualified leads
MQL → SQL conversion
SQL → opportunity conversion
Marketing-sourced pipeline
Pipeline contribution by channel
Cost per qualified lead
Campaign ROI

GTM

New product/feature adoption
Launch-generated pipeline
New ICP/segment acquisition
Campaign performance
Revenue contribution from GTM initiatives

Optimization

Conversion rate improvement
Experiment velocity
Experiment win rate
Funnel drop-off reduction
CAC and acquisition efficiency

Requirements

4–7 years of experience in Growth Marketing, Demand Generation, GTM, Product Marketing, or B2B SaaS Marketing.
Experience in a B2B SaaS, data, martech, sales intelligence, lead generation, or similar technology company is strongly preferred.
Strong understanding of B2B acquisition funnels and revenue-driven marketing.
Hands-on experience with multiple growth channels.
Strong understanding of ICP, segmentation, positioning, messaging, customer journeys, and conversion optimization.
Experience with analytics platforms such as GA4 and CRM/marketing automation platforms such as HubSpot.
Strong analytical skills with the ability to connect marketing metrics to pipeline and revenue.
Experience launching products, features, campaigns, or entering new markets.
Excellent communication and cross-functional collaboration skills.
Strong execution mindset with the ability to independently take initiatives from idea → execution → measurement → optimization.

Ideal Candidate

The ideal candidate is not just a campaign manager.

You should be someone who can look at ReachStream and figure out:

Which customers should we target?
Which use cases have the highest commercial potential?
What message will make them care?
Which channels can acquire them efficiently?
How do we convert traffic into signups?
How do we turn signups into active users?
How do we turn users into paying customers?
Which campaigns are actually generating revenue?
What should we test next?
What can we scale?

You should be data-driven, commercially minded, highly execution-oriented, and comfortable operating in a fast-moving environment.

Why Join ReachStream?

Own a high-impact growth function with direct visibility into business outcomes.
Work at the intersection of SaaS, B2B data, sales intelligence, and AI-driven prospecting.
Build GTM strategies and growth engines from the ground up.
Work closely with leadership and cross-functional teams.
Have significant ownership over experimentation, acquisition, and revenue growth.

InSnap Technologies Pvt Ltd

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