Position: Founding GTM Lead

Location: Gurgaon, on-site

The Opportunity

We are a stealth AI-first startup building the next generation high-velocity B2C products. Founded by a second-time founder ($100M exit), we plan to build carefully, market sharply and growth fast.

This is not a conventional strategy or growth role. We are looking for a market-first thinker operator who can take a product from zero to its first users, drive repeat use and convert early traction to scalable growth. The person will segment customers, identify ideal customer profile, find effective growth hacking mechanisms, track and optimize usage.

You will be part of the highest decision-making work directly with the founders at the intersection of market intelligence, distribution strategy, and growth execution, shaping how our products find, acquire, and retain users in competitive global markets.

Your Mission

Your role is split into two high-impact pillars:

Market Understanding and GTM Strategy:

Market Intelligence: Develop a sharp understanding of the target market — size, segments, behaviors, and emerging trends across global B2C AI products.
User Segmentation: Identify high-potential user cohorts, define ICPs, and understand their workflows, motivations, and unmet needs.
GTM Strategy Design: Build structured go-to-market strategies from early adopters to mass segments, across channels and geographies.
Channel Strategy: Identify and prioritize distribution channels (organic, paid, partnerships, creator ecosystems, communities, etc.) based on ROI and scalability.

Growth execution and scaling:

0→1 Growth: Design and execute high-leverage, fast-paced experiments to acquire the first 1,000–10,000 users.
Growth Loops & Distribution Engines: Build scalable acquisition loops (virality, content, product-led growth, community-led growth, etc.)
User Acquisition: Run end-to-end outreach, from identifying users to activating them across channels (social, cold outreach, communities, etc.)
Retention & Engagement: Work closely with product to improve retention, and stickiness through insights from user behavior.
Data-Driven Iteration: Track metrics, run experiments, and continuously refine GTM strategies based on real-world feedback.
Cross-Functional Execution: Collaborate with product, design, and engineering to ensure tight feedback loops between product development and market response.

Who You Are

Relevant Experience: 1–3 years of experience in growth, GTM strategy, founders’ office, early-stage startups, consulting, or similar high-ownership roles.
Ex-startup founders must apply. This is your second chance to build in a secure environment.
AI-immersed: You possess strong curiosity and intuition for AI products, use cases, and evolving technology landscapes (Technical or analytical background is a strong plus)
Thinker and Builder: You can break down a market into clear segments and identify exactly where to start and how to win. You don’t just design strategies, you execute them end-to-end and care about outcomes. Exposure to vibe coding is must.
User obsession: You deeply care about understanding users — how they think, behave, and adopt products.
Communication & Storytelling: You can translate complex products into simple, compelling narratives that drive adoption.
Data and Analytical skills: Be able to analyze funnels, understand leak points and make evidence-based interventions
Early-Stage Mindset: You thrive in ambiguity, move quickly, and are comfortable owning outcomes rather than tasks.

What is in it for you:

Compensation: 12L CTC + 12L ESOPs (accelerated vesting in 2 years)

Ownership: We believe value creators should be value owners. You will receive meaningful equity participation tied to long-term impact.

Peers: Work directly with folks who have have built and sold $100M AI product company

About VISL AI

VISL AI builds high-velocity, workflow-native agentic AI products that deliver instant user value and drive strong product stickiness. Our systems automate key steps within user workflows, combined with strong user guidance, enabling the creation of high-fidelity assets and production-ready outputs. We focus on building AI that performs consistently beyond demos, with UI/UX at the core of our product strategy. Our stack combines open-source model flexibility, neurosymbolic approaches, production-grade engineering, and rigorous evaluation to ensure reliability at scale. We begin with proprietary IP in long-form video creation, from which our expanding product line spans text, video, and broader multimodal use cases.

Visl AI is a bootstrapped stealth mode startup led by Varun Aggarwal. Varun is an entrepreneur (Aspiring Minds, $100M+ exit), AI researcher (1500+ citations) and author (science, deeptech and children’s books). He has built AI products for spoken English evaluation, coding skills and others, which are sold globally, and with an ARR of $20M+.

Visl AI is incubated at Invention Engine (erstwhile part of Change Engine) which is an accelerator that backs founders building global AI companies. It is led by Varun Aggarwal, Shailendra Jha (ISB alum, ex-MMT, nearbuy) and Shubham Bansal (IITD/EPFL alum, YC alum). Some notable investments include: Sonic Lamb (Shark Tank S4), Magicroll.ai, Desible.ai, Cheerio.in etc.

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Founding GTM Lead @ VISL.AI