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Company description

A fast-growing scale-up building innovative products in a rapidly evolving market.

Company description

A fast-growing scale-up building innovative products in a rapidly evolving market.

Role overview

The GTM Manager will lead the execution of the company’s go-to-market strategy, driving demand generation, pipeline growth, and new customer acquisition.

You will work across marketing, sales, and product teams to identify target markets, test acquisition channels, and launch campaigns that convert interest into revenue. This is a hands-on role suited to someone who enjoys building systems, running experiments, and scaling what works.

The role combines strategy and execution, from defining ICPs and messaging to launching campaigns and analysing performance.

Key responsibilities

Develop and execute the company’s go-to-market strategy for new products or market segments
Define target customer profiles and identify high-value market opportunities
Build and optimise acquisition channels including outbound, partnerships, and growth campaigns
Collaborate with marketing and sales teams to generate and convert qualified pipeline
Launch and test messaging, campaigns, and outreach strategies to improve conversion
Analyse performance metrics across the funnel and iterate on GTM strategies
Build scalable processes for lead generation, qualification, and pipeline management
Provide market insights and customer feedback to product and leadership teams

What we’re looking for

3–6 years of experience in go-to-market, growth, marketing, or revenue roles
Strong understanding of demand generation, sales funnels, and pipeline growth
Experience working in a startup or high-growth environment
Excellent communication and stakeholder management skills
Analytical mindset with experience using CRM and analytics tools (e.g. HubSpot, Salesforce)
Ability to run experiments and quickly iterate based on data
Comfortable working cross-functionally with sales, marketing, and product teams
Bachelor’s degree or equivalent experience

How to apply:

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