Director of Sales Operations

Confidential Distribution & Retail Organization | Sturtevant, WI | Hybrid

About the Opportunity

We are partnering with a growing distribution and retail organization that is bringing together established regional businesses to build a larger, more integrated platform.

As the organization grows, there is an opportunity to strengthen the systems, processes, reporting, and operating routines that support a multi-location, multi-channel sales organization. This role will play a key part in building that commercial infrastructure and helping leadership turn data into better decisions and stronger sales execution.

The Role

The Director of Sales Operations will serve as a hands-on operational and analytical partner to the Chief Revenue Officer and commercial leadership team.

This is a true player-coach role for someone who enjoys doing the work — not simply directing it. The ideal candidate can move comfortably between building an Excel model, analyzing sales performance, improving a CRM workflow, presenting recommendations to leadership, and working directly with sales teams to implement change.

The role will have ownership across sales analytics and forecasting, performance management, CRM and data governance, sales planning, commercial improvement initiatives, and incentive compensation.

Key Responsibilities

Build and own dashboards, reporting, and KPIs across revenue, margin, pipeline, customer performance, and seller productivity
Establish consistent sales reporting and a reliable "single source of truth" for leadership
Lead sales forecasting, variance analysis, and identification of risks and growth opportunities
Analyze customer, product, channel, territory, and seller performance to identify opportunities for improvement
Support sales planning, including targets, quotas, territories, account assignments, and capacity planning
Improve CRM processes, workflows, reporting, data quality, and user adoption
Partner with sales leaders to establish stronger performance management and accountability routines
Lead sales improvement projects from analysis and recommendation through implementation
Partner cross-functionally with Sales, Finance, Marketing, Operations, Supply Chain, IT, and HR
Support sales incentive design, modeling, administration, and ongoing effectiveness

What Success Looks Like

Leadership has a clear, trusted view of sales performance
Sales teams operate with stronger targets, accountability, forecasting, and performance routines
CRM adoption and data quality improve significantly
Reporting and sales processes become more consistent and scalable
Analysis leads to action — improving forecast accuracy, seller productivity, pipeline conversion, and profitable growth

Experience

7+ years of progressive experience in Sales Operations, Revenue Operations, commercial analytics, sales strategy, or a related analytical/operational role
Experience within distribution, manufacturing, durable goods, building products, appliances, electronics, or another technically oriented sales environment
Strong experience building and interpreting sales analyses, dashboards, forecasts, and performance models
Advanced Microsoft Excel skills
Working knowledge of CRM platforms such as Salesforce or HubSpot, including reporting, process design, and data governance
Experience supporting a multi-location or distributed sales organization preferred
Experience in a high-growth, private equity-backed, transformation, or integration environment is a plus

What Matters Most

Hands-on, "do-er" mentality
Strong commercial mindset — able to understand what the data means for the business, not simply produce reports
Ability to translate complex analysis into practical recommendations and action
Strong Excel and analytical capabilities
Comfort improving CRM processes and working with imperfect data
Ability to build credibility with both executives and field sales teams
Structured problem solver who can bring clarity to ambiguity
High ownership, curiosity, and attention to detail

Why This Role

Opportunity to help build and shape a Sales Operations function
Direct partnership with the Chief Revenue Officer and commercial leadership
Significant ownership over sales analytics, systems, processes, and performance management
Hands-on role where you will both identify opportunities and implement solutions
Opportunity to make a measurable impact within a growing, evolving organization

Work Location: Hybrid — Sturtevant, WI

Travel: 10% - 20%

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Director of Sales Operations