Job Details

Description

About the Position

The Revenue Operations (Rev Ops) Manager’s (ROM) primary objective is to help the organization drive profitable growth through creating scalable processes that ensure best practices in full-cycle marketing and sales operations from lead management through to closed opportunities.

The role includes data entry, data analysis, basic CRM system maintenance, report & dashboards creation, as well as providing marketing automation, lead generation & sales ops support. The ROM will work cross departmentally and will engage senior management on a regular basis.

Functions

Serve as a Subject Matter Expert (SME) and main point of contact for all requests and issues related to Pardot and Salesforce
Work with Demand and Lead Generation to orchestrate digital marketing acquisition and nurture programs
Support full-cycle marketing and sales operations from lead management through to closed opportunities
Create and maintain user access profiles and privileges, to include but not limited to, unlocking user accounts, resetting passwords, Single Sign-On (SSO), two-factor authentication, whitelisting IP addresses, transferring record ownership, deactivating access as personnel changes occur, and addressing certificate problems
Establish and maintain best-in-class reporting and dashboards capturing key metrics, to show marketing and sales activities, effectiveness, and business impact
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to drive business
Ensure accurate data entry into Salesforce and other integrated systems
Prepare data files and upload data into Salesforce using the data loader and other 3rd party tools.
Manage process to deploy new system functionality including the creation of custom objects, custom formulas, scalable triggers, and workflows.
Develop, maintain, and train users on how to create or modify existing reports so meaningful metrics can be accessed accurately and in a timely manner
Troubleshoot email campaigns, workflows, approval cycles, or autoresponders that generate excessive bounced mails
Monitor and maintain data quality within the marketing and sales databases, as well as list maintenance and new data acquisitions
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Work with the Sales and Marketing leadership on ad hoc reporting, dashboard creation and modifications, lead/opportunity related issues, and system configurations
Standardize, streamline and automate employee collaboration processes
Train marketing and sales groups on marketing related CRM and MarTech software platform functions and processes
Oversee implementation and deployment of Salesforce modules (Example: Einstein Analytics Plus)
Direct Kenco’s (3rd Party) Salesforce Managed Services Provider, for ad-hoc and other CRM development work

Qualifications

Bachelor’s degree in Business, Marketing, or related field or equivalent years of experience required. Equivalent years of experience is defined as one year of professional experience for each year of college requested
Minimum 2-3 years of experience functioning as an administrator of a system within Sales and Marketing required; specific Salesforce experience preferred
Salesforce.com Admin (ADM201 and ADM211) certified preferred
Proficient with Marketing Automation Software, ideally Pardot
Ability to translate business needs into appropriate requirements and support those processes to the satisfaction of the end user
Ability to create and document workflows, custom views, formula fields and other content of intermediate complexity
Strong analytical skills, able to draw insights and intelligence from marketing data
Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
Strong verbal and written communication skills required
Must be proficient at analyzing data, building reporting, and making strategic recommendations based on data and trends
Proficient skills in the Microsoft Office Suite required (specific emphasis on Excel, Word, and PowerPoint)
Ability to work with data integration (Experience with Pardot, LinkedIn Navigator, ZoomInfo, and/or Dun and Bradstreet (D&B) is preferred)
Strong attention to detail and a desire to self-motivate

Competencies

Business Acumen - Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization.
Communicate for Impact - Proactively communicate with all stakeholders throughout the life cycle of programs and projects.
Influencing Others - Can quickly find common ground and can solve problems for the good of the organization with a minimal amount of noise. Authentically gains trust and support of peers.
Managing Transitions/ Change Management - Effectively plans, manages and communicates changes in processes with appropriate stakeholders.
Strategic Agility - Enable Kenco to remain competitive by adjusting and adapting to innovative ideas necessary to support Kenco’s long-term organizational strategy.

Travel Requirements

This position is expected to travel approximately 25% or less.

A passport is not required, but recommended.

#LI-Remote

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Kenco

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