About Us

Genco International Ltd (DBA Kroeger Marketing) is a Canadian wholesale distributor of toys, costumes, collectables and party goods. With a 50-year legacy, we are now in an exciting new growth chapter — fresh capital, new brand partnerships and an ambitious team building systems, processes and culture from the ground up. Our mission is to champion products that bring people moments of joy. Our vision is to become the partner every buyer depends on, earning the trust of retail and e-commerce partners through product knowledge, reliability and responsiveness.

The Role

We are looking for a highly organized, analytical and commercially minded Sales Operations & Enablement Manager to build the operating system behind our growing sales function. Working closely with the VP of Sales and our account-facing team, you will turn sales activity into measurable outcomes, improve forecast accuracy and give the team the tools and insights they need to win.

This is an ideal role for someone who thrives in an entrepreneurial environment and gets energy from building something new. You will be just as comfortable creating dashboards as you are following up with sales reps to keep forecasts and account plans on track. You should be comfortable working in a fast-moving, entrepreneurial and sometimes manually intensive environment where you may need to build tools, reports and processes from scratch

What You'll Do

Sales Analytics & Reporting

Build and maintain dashboards and reports across accounts, products, brands, channels and sales reps
Track revenue performance over time and analyze forecast vs. actual results to surface trends, risks and opportunities
Analyze sales activity versus results to understand which activities are driving commercial outcomes
Support margin, pricing and promotional analysis where required
Support account and product profitability analysis in partnership with finance
Improve the quality and consistency of sales data across systems

Forecasting & Planning

Coordinate weekly/monthly forecast updates with account managers and highlight variances
Support account planning, seasonal planning and product launch planning
Align sales forecasts with purchasing and inventory planning

Sales Process & Accountability

Develop simple tools to track account activity, follow-ups, opportunities and pipeline stages
Create visibility into the full pipeline from opportunity identification through pitch, won listings and reorders
Support the VP of Sales in ensuring account managers maintain forecasts, activity updates and customer plans
Structure weekly sales meeting cadences with agendas, scorecards and action item tracking
Build and maintain a leaderboard tracking leading indicators (pitches, new listings) alongside revenue targets

Enablement & Cross-Functional Support

Build account review templates, customer presentation tools and performance summaries
Surface insights that help the team anticipate buyer needs — reorder timing, assortment gaps — before the buyer does
Partner with finance, purchasing and operations to ensure the team has accurate, actionable information
Comfortable working in a fast-moving environment where some reporting, forecasting and follow-up processes may need to be built from scratch

What You Bring

Required

3–7 years in sales operations, sales analysis, commercial finance, business analysis, category analysis or revenue operations
Experience with sales forecasting, demand planning or inventory-adjacent processes
Strong Excel skills: pivot tables, lookups, formulas and structured reporting
Experience analyzing sales, revenue, margin, forecast or account performance data
Strong organizational skills and exceptional attention to detail
Comfortable following up with busy salespeople and holding others accountable
Ability to translate data into practical business insights and build useful, simple tools

Nice to Have

Experience in consumer products, toys, retail, distribution or wholesale
Familiarity with major retail accounts: Amazon, Walmart, Canadian Tire, Costco, Indigo or similar
Experience with ERP systems, CRM tools, Power BI, Tableau or Amazon Vendor Central
Understanding of gross margin, product profitability and promotional analysis

Who You Are

You are analytical, structured, proactive and commercially curious. You are comfortable bringing structure, cadence and follow-through to a relationship-driven sales environment. You enjoy bringing order to messy information and building tools that help teams perform better. You take ownership, follow through and find creative solutions when resources are limited. You hold others accountable with care, not blame — and you bring energy and positivity to the work.

Success Looks like

Clear, reliable visibility into sales performance by account, product, brand and channel, including forecast accuracy, pipeline progress and key variances.
Stronger sales discipline across the team, with consistent activity tracking, follow-up, account planning and weekly sales meeting cadence.
Better alignment between sales, purchasing, finance and operations, leading to stronger inventory planning, improved margin insight and fewer ad hoc spreadsheets.

Compensation will be commensurate with experience.

Pay: $70,000.00-$80,000.00 per year

Benefits:

Casual dress
Dental care
Disability insurance
Life insurance
On-site gym
On-site parking

Work Location: In person

Kroeger Inc (Wholesale distribution)

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Sales Operations & Enablement Manager