About Lake

Lake.com is the category-defining marketplace for lakeside travel. With more than 40,000 vacation rentals and 10,000+ more in the pipeline, we’re building the world’s first platform purpose-built for families who want authentic lakeside getaways.

Your Role as CFO

As CFO, you are the CEO’s strategic partner and enterprise co-pilot. You’ll architect our financial model and capital strategy, turn property and booking data into decisions, and build the finance engine that scales revenue, safeguards compliance, and extends runway. You’ll own FP&A, accounting, tax, treasury, compliance (including AML/KYC programs), capital markets, support board communications, and cross-functional operating cadence—while collaborating tightly with Product, Growth, and DevOps to optimize conversion and improve unit economics.

Objectives of the CFO

Deliver GAAP-compliant monthly close and management package by Day 10 each month.
Maintain ≥12 months of runway and ≥80% forecast accuracy (revenue & expense).
Improve booking conversion +10% YoY via ROI-driven investments and CRO partnership.
Reduce AWS/cloud spend 15–25% without reliability regressions; implement cost per booking benchmarks.
Ensure 100% on-time host payouts and clean audit readiness (no material weaknesses).
Achieve compliant capital raise execution and best-in-class board reporting cadence.

Responsibilities
Leadership & Strategy

Serve as the CEO’s principal thought partner; translate strategy into financial roadmaps, OKRs, and resourcing plans.
Build, maintain, and continuously refine the company-wide financial model (full P&L, cash flow, balance sheet, functional budgets) with driver trees for Gross Bookings, Take Rate (10%), conversion, CAC/LTV, cost per booking, and contribution margin per booking.
Lead scenario planning & sensitivity analysis (base/downside/upsides); define trigger-based actions.

Planning & Analytics (FP&A)

Own FP&A for strategic decisions; build cash-flow and headcount models; prioritize site buildouts, procurement, and server allocation using scenario/TCO analyses.
Partner with Product/Growth on funnel analytics, pricing/take-rate experiments, and payback thresholds (≤6–12 months where feasible).
Publish monthly CFO dashboard: Gross Bookings, Nights Booked, ADR, Net Revenue, Take Rate, Conversion, CAC/LTV, Contribution Margin/Booking, AWS Spend, Marketing ROAS, Burn & Runway, and forecast vs. actuals.

Finance & Compliance

Own monthly bookkeeping, monthly close, and delivery of monthly management report cadence; maintain GAAP audit-ready books; manage on-time federal/state filings.
Enable multi-currency credit card processing and output payments to hosts for completed stays with Stripe’s cross-border capabilities. Leverage FX markets to engage in hedging to minimize foreign exchange risks.
Optimize Mature AML/KYC programs appropriate to marketplace payments; ensure controls over customer/host verification, fraud monitoring, and trust accounting.
Oversee tax, treasury, AR/AP, vendor payables, and 100% on-time host payouts.

Capital & Board

Prepare investor materials (operating model, KPI bridge, cohort/unit economics); build investor-grade OpEx/CapEx models and board decks.
Partner with bankers, outside counsel, and auditors to execute compliant raises (equity/debt) and manage board/shareholder communications.
Own cap table hygiene and option budgeting; steward valuation narrative tied to AI products and marketplace network effects.

Procurement & Contracts

Lead procurement strategy across infrastructure, data, and services; run should-cost/TCO analyses.
Negotiate MSAs/SLAs to lock pricing, response times, security posture, and uptime remedies; institute vendor scorecards and renewal playbooks.

Legal Support

Provide expert witness testimony as needed; produce court-ready financial models and exhibits in collaboration with outside counsel.

Operations & People

Orchestrate remote workforce asset allocations; ensure uninterrupted payroll/benefits.
Standardize onboarding/offboarding and day-to-day compliance workflows (SSO/IAM, expense policy, approvals, budget controls).
Implement internal controls, segregation of duties, and enterprise risk management aligned to the growth stage.

Reporting and Analytics

Build and maintain dashboards in Looker/Sheets; institute a Day 3 flash, Day 10 close, and Month+1 board pack.
Establish rolling 13-week cash forecast and 12–24 month operating plan; track forecast accuracy and variance root causes.

Tech Stack

Finance/ERP: QuickBooks Online, Dext, Uncat
Payments & KYC: Stripe, Stripe Connect, Stripe Identity (KYC), unit economics via internal data
Data & Analytics: Salesforce, BigQuery, Looker Studio, GA4, Google Sheets
Equity & Board: Carta, Google Slides
Cloud Cost: AWS Cost Explorer/CloudHealth/FinOps tooling
Productivity & Security: Google Workspace (Gmail, Calendar, Docs, Sheets, Slides, Drive), Notion, Slack, ChatGPT Business with Custom GPT (CEO, CFO, CTO, CMO) SSO/IAM and Enterprise password management with 1Password

Qualifications

Requirements

10–15+ years in Finance with progressive leadership (CFO, VP Finance, Head of FP&A) in marketplace/OTA, travel, or high-scale consumer platforms.
Mastery of FP&A modeling, cohort/unit economics, CAC/LTV, payback, and marketplace take-rate dynamics.
GAAP, audit readiness, and monthly close ownership experience; strong systems orientation.
Demonstrated capital raising (equity/debt) and board communication excellence.
Proven procurement/contract negotiation with cloud & data vendors (MSA/SLA/MLA).
Hands-on with QuickBooks/ERP, Stripe, Looker/Sheets, Salesforce Reports/Dashboards; comfort with SQL/BI a plus.
Experience implementing AML/KYC programs and financial controls for payment marketplaces.

Preferred

MBA and/or CPA/CA.
Prior experience at KPMG, Deloitte, EY, or PwC (assurance or advisory).

What Success Looks Like

(12 Months)

Close on Day 10; no audit adjustments; clean management letter
Runway ≥18 months post-raise; burn within 5% of plan; AWS cost/booking down 20%.
Conversion +10%, contribution margin/booking +300–500 bps through pricing, mix, and infra optimization.
Board/North-Star KPI pack adopted company-wide; forecast accuracy ≥80% on revenue and ≥90% on OpEx.
AML/KYC program operating with documented controls, SLAs, and independent testing.

Why Join Lake.com

Be the strategic co-pilot to the Founder/CEO at a category-defining OTA.
Architect the financial and operating system that scales lakeside travel globally.
Own high-leverage decisions across capital, pricing, infra, and product investment with clear KPIs and autonomy.
Work with a mission-driven team that is bringing families together to experience God’s creation.

Come build the next-generation platform for outdoor travel.

Lake

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