Go-to-Market (GTM) Engineer – Marketing

Lloyd’s Register

Location: Mumbai, India

What we’re looking for

The GTM Engineer will build and optimise our marketing technology ecosystem, ensuring data, automation, and systems work together to enable scalable growth. You will sit at the centre of our revenue engine — improving workflows, strengthening data integrity, and enabling smarter go-to-market decision-making.

This role blends martech engineering, digital marketing expertise, and commercial thinking. You will enhance CRM workflows, create automation that increases efficiency, develop dashboards that surface actionable insight, and support high-performing campaigns across global markets.

What we offer you

The opportunity to work for an organisation that has a strong sense of purpose, is values driven and helps colleagues to develop professionally and personally through our range of people development programmes
Fulltime position

The role

Manage and optimise core GTM systems (Salesforce, Pardot (Account Engagement), Demandbase, ZoomInfo, Looker Studio, Power BI) to improve campaign activation and commercial workflows.
Build and maintain data pipelines for segmentation, scoring and enrichment — ensuring CRM and MAP data remains accurate, consistent and synchronised.
Develop automation flows such as lead qualification, routing and enrichment using CRM/A-B tools and low/no-code platforms (e.g., Zapier).
Create and manage dashboards and performance reporting for revenue insight, marketing attribution and decision-making.
Use ICP frameworks, behavioural signals and firmographic data to identify, prioritise and activate high-value accounts.
Experiment with emerging tools and AI/LLMs to prototype workflow improvements and operational efficiency gains.
Troubleshoot technical issues, remove process bottlenecks and scale solutions that drive efficiency across Marketing and Sales teams.
Translate business and technical requirements into scalable marketing operations solutions with clear commercial outcomes.
Apply analytical thinking to evaluate solutions independently, balance trade-offs and maintain high data quality standards.
Solid digital marketing/operations experience with CRM/MAP ownership responsibilities; proficient in English with strong communication skills for technical and non-technical audiences.

What you bring

Solid digital marketing/operations experience with CRM/MAP ownership responsibilities; proficient in English with strong communication skills for technical and non-technical audiences.
Experience in a technical role focused on data pipelines, automation, and sales/marketing systems.
Background in developing Revenue Operations for large, complex organisations.
Strong GTM intuition: experience building systems for commercial or marketing teams, understanding GTM operations at a high level.
Advanced experience with Salesforce and Pardot, not just as a CRM but as a workflow engine and insight hub.
Proven ability with Salesforce integrations and maintaining data synchronisation across systems.
Knowledge of low/no-code platforms (e.g., Zapier, Retool) for prototyping and workflow automation.
Experience building and maintaining custom scrapers or working with third-party data enrichment APIs.
Ability to evaluate technical solutions independently and make informed trade-off decisions.
Adaptable, innovative, and capable of building from 0 to 1 in fast-changing environments.

You are someone who

Is keen to take accountability and ownership for delivering customer needs
Is able to self-manage and prioritize tasks towards achieving goals
Is effective at solving problems, trouble-shooting and making timely decisions
Is flexible and eager to take initiatives
Communicates in a structured way and has ability to present technical ideas in user-friendly language
Displays a team spirit, particularly in a multicultural environment
Responds positively to learning opportunities and is comfortable stepping out of own comfort zone

#LI-KC1 #LI-Hybrid

Lloyd's Register Group

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Go-to-Market (GTM) Engineer - Marketing