Job title: Director, Route Sales & Operations

Reporting to: Managing Director

Department: Mobile

Location: Corporate (hybrid)

Are you looking to join one of Canada's Greatest Places to Work and be a part of making it even better?

“Better Workdays Start Here” is Mister Safety Shoes’ mission for both its customers and its team members. We are a proudly Canadian owned and operated company that specializes in safety footwear and clothing. Founded in 1972, we are continuously growing our presence across Canada through our retail store locations and ‘shoemobiles’. The values of caring, respect, and exceptional service start with our team. It’s a philosophy we live throughout the company, making workdays better for each other and our customers.

The Director, Route Sales & Operations, is the head of the strategic direction for the Mobile Sales department. This position is responsible for the performance of the department and its profits and losses. This position will manage the operations, develop, and execute the overall mobile strategy, analyze current trends, and implement initiatives to drive revenue while ensuring client satisfaction.

Areas of Accountability

Sales

Operations

People Leadership

Duties and responsibilities may include but are not limited to:

Sales

Manage the overall performance of the mobile department and ensure that the department’s KPI’s are achieved or exceeded on a monthly/quarterly/yearly basis.
Set growth strategy and KPIs for each mobile unit and region.
Execute department strategy to align with organizational goals.
Use tools and data to measure individual results and implement changes as needed effectively.
Coach and develop the mobile team to ensure targets are me
Collaborate with Corporate Sales & Customer Success team members to understand individual client requirements to drive efficiency and sales.

Operations

Review and analyze data regularly such as GPS tracking, Driver routes, sales targets, and customer needs. Implement changes that will increase efficiency, sales results and improve customer service.
Support the development of robust fleet management tools and processes.
Support the District Route Sales Managers with the optimization of driver schedule.
Work with the Mobile Scheduler to ensure regular follow-up with existing accounts and the rebooking of fits.

Work with cross-functional teams to ensure effective communication and execution of strategic initiatives.
Ensure coverage for special fits.
Ensure the trucks comply with maintenance schedules and other related documentation.
Approved expense items such as travel, lodging, meals, phone, 407, etc. Monitor expenditures and implement cost savings where possible.
Ensure compliance with company policies and related legislation as well as eligibility for the annual safety bonus.
Maintain a regular bi-annual truck inspection and keep accurate, up to date records of repairs and costs.
Manage CVOR, Insurance, Abstracts, GEO TAB Violations, and Raven Platform.
Responsible for the approval of expense items such as travel, lodging, meals, phone, etc. Monitor expenditures and implement cost savings where possible.
Tracking and analyzing fleet performance metrics, such as fuel consumption, vehicle lifespan, and maintenance costs, to identify areas for improvement.
Lead the process of truck buildouts and coordinate related deadlines, responsibilities, swaps, etc.
Develop policies and processes to ensure operational effectiveness and customer service standards.

People Leadership

Direct and manage the District Route Sales Managers to ensure they meet their individual and regional KPIs.
Lead a diverse team to provide best-in-class customer service through positive leadership, ongoing direction, coaching, and development.
Proactively lead, provide clear direction, and ensure effective team communication to build high team morale, motivation, and loyalty.
Manage team absences and staffing to ensure sufficient coverage.
Work with the Human Resources team to develop training and continuous learning for the mobile team.
Responsible for the Performance Appraisal process (mid-year, end year, 3 months’ probation).
Manage poor performance by exercising progressive discipline techniques and documenting.
Recognize positive behaviour and performance verbally and by using employee recognition platforms.
Use sound judgement and fairness in conflict resolution.

Qualifications:

Post secondary education or equivalent is required. Post-secondary education in Business Management is an asset.
7 years of leadership experience with accountability for driving sales through people, preferably in route sales or experience with B2B sales or account management.
Experience managing Profit & Loss (P&L)
Proven to be a strong people leader, with strong analytical and sales skills.
Proven ability to self-manage, manage a team and achieve/exceed results.
Ability to train, coach, and lead a team with a positive attitude.
Must have a reliable vehicle and a clean drivers abstract and valid driver’s license
Ability to travel throughout Ontario & Alberta, with the possibility of overnight hotel stays.
Excellent verbal, and written communication and strong organizational skills
Proficient in Microsoft Office (Word, Excel, PowerPoint, etc.) and with CRM software

What do we offer:

Competitive Wage: We offer a competitive wage to ensure you are rewarded for your contributions.
Comprehensive Benefits: We offer benefits after 90 days of employment with us, this includes access to Health Benefits and Employee Assistance Program.

Mister Safety Shoes has been named a Great Place to Work® for 4 years in a row. We are proud to be a 2024 Best Workplaces™ in Canada, a 2024 Best Workplaces™ in Retail & Hospitality and ranked #86 in Best Workplaces™ in Canada for companies with under 1000 people.

As part of our commitment to efficiency, fairness, and continuous improvement, we utilize AI tools during our selection and assessment process. These tools may assist with resume screening, skills assessments, and evaluating application responses. All AI-assisted evaluations are reviewed by our human hiring team to ensure a fair and thoughtful decision-making process.

We are an equal opportunity employer and positively encourage applications from suitably qualified and eligible candidates. If required, please include accommodation requirements with your submission.

We are an equal opportunity employer and positively encourage applications from suitably qualified and eligible candidates. If required, please include accommodation requirements with your submission

Mister Safety Shoes

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Director, Route Sales & Operations