Job Position - GTM Specialist

Experience Required: 10-12 Years

Location: Hyderabad

We are looking for a dynamic and experienced Go-To-Market (GTM) Marketing & Business Leader to develop and execute impactful GTM strategies that drive growth, revenue, and brand awareness. This role requires a seasoned professional with a strong background in sales, marketing, and business strategy, capable of leading cross-functional teams, influencing stakeholders, and delivering measurable outcomes.

Role& Responsibilities

Design and implement GTM strategies for new product launches, market expansions, and business lines.
Work closely with Sales, Product, Marketing, and Customer Success teams to align strategy and execution.
Identify market opportunities, customer needs, and competitive positioning to create winning strategies.
Lead market segmentation, buyer persona development, and customer journey mapping.
Drive sales enablement initiatives, ensuring teams have the tools, training, and messaging needed to succeed.
Oversee demand generation campaigns, content strategy, digital marketing, and event execution.
Track GTM performance using key metrics and adjust strategies based on insights and feedback.
Build and lead a high-performing marketing/business development team with a strong ROI focus.

Desired Skills

10 - 12 years of experience in Sales, Marketing, or GTM Strategy, preferably in B2B/B2C tech/healthcare/travel industries.
Strong understanding of sales cycles, channel strategies, and marketing funnels.
Proven success in launching products, scaling businesses, and delivering high-growth results.
Excellent leadership, communication, and stakeholder management skills.
Analytical mindset with the ability to interpret market and campaign data to drive decisions.
Proficiency in CRM tools (Salesforce, HubSpot), marketing automation platforms, and sales enablement tools.

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GTM Specialist