Job Purpose:

The Sales Operations Manager plays a critical role in optimising and supporting the sales team by managing day-to-day operations, software tools, reporting, vendor relationships, and customer interactions.

This role acts as the central bridge between the sales team and senior leadership, ensuring alignment, efficiency, and data integrity across processes.

Key Responsibilities:

Sales & Customer Support

Act as the primary point of contact for customer enquiries and ad hoc requests.
Manage and maintain strong relationships with key customers.
Represent leadership in meetings or when absent; serve as a trusted voice in decision-making.
Coordinate and track actions from meetings to ensure accountability and follow-through.

Software & Systems Management

Oversee the purchasing and renewal of software licenses.
Configure and update sales tools and software platforms as needed.
Ensure data integrity across CRM, dashboards, and operational tools.
Provide basic software training to the sales team and relevant staff.
Support the integration and rollout of new tools or configurations.

Reporting & Insights

Generate weekly sales reports and performance summaries.
Maintain and update dashboards that track sales targets and KPIs.
Analyze sales data to identify trends, risks, and opportunities for improvement.
Track individual and team KPIs to support performance reviews and coaching.

Operations & Administration

Monitor and manage costs related to software, tools, and services.
Ensure accurate and timely data entry across sales and CRM systems.
Support the development and refinement of internal sales materials, templates, and documentation.
Act as a liaison between vendors and internal stakeholders to manage contracts, issues, and updates.

Required Skills & Experience:

Experience with managing software tools, procurement, and configurations.
Excellent organisational and time-management skills.
Strong interpersonal and communication skills; able to influence and represent leadership effectively.
Comfortable managing data, tracking KPIs, and providing actionable insights.
Attention to detail and high standards of data accuracy and integrity.

Desirable:

Experience working directly with sales teams and external customers.
Familiarity with vendor management and software procurement processes.
Ability to manage multiple priorities in a fast-paced environment.
Previous experience in a tech/SaaS or B2B sales organization is a plus.

Working Style:

Collaborative team player with a proactive approach.
Comfortable taking initiative and ownership of operational responsibilities.
Flexible and responsive to changing needs of the sales function.

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Sales Operations Manager