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1 Business Planning

Manage bottom up sell out forecasts at channel level and suggest India sell out forecasting at model level basis the bottom up inputs
Understand the requirement from bottom up forecast on sell in requirement and ensure the same is consolidated at India level
Ensure stock allocation at channel level basis the weeks of inventory and forecast plans and ensure that no partner is higher on WOI at any model / variant /colour level

2 Sell Out Enablement

Ensure the sell out plan is enabled with the right sell out levers aligned and agreed with sales finance teams – execute the same within the required budgets
Ensure tweaking of sell out enablers between models basis the planned runrate – where to reduce, where to increase to ensure that model level sell out plan is met within the overall GTN budgets
Ensure that the WOI is corrected basis relevant intervention in all models at partner level to ensure the right WOI for every partner

3 Financial Planning

Ensure the inputs on volume at model variant level along with the sell out enabler GTN spends and Affordability spends are given to finance
Agree with finance on the MX signed for the quarter and ensure the sell out is driven as per plan to enable the CA plan to deliver the revenue, CA keeping GTN Affordability spends within plan

4 Product Price Management

Manage pricing for new product launches
Obtain approvals and communicate pricing decisions to partners.
Approve and communicate launch offers to partners
Ensure smooth transition from old model to new model to ensure that neither the old model requires EnO support which will drain the GP PCON and ensure a clean run for the new model at launches to ensure sell out happens as per plan for the new model

5 Affordability Alliances

Work with all the banks to get maximum sharing possible from the banks on the PBO which is planned for driving sell out
Optimize the banks across channels and partners to maximize sell out basis adoption % which varies by channel as well as sharing given by the banks
Work with all NBFC partners to ensure that we drive the sell out affordability at the max optimized cost across channels and partners
Ensure the Exchange partner agreement and execution is aligned at the right level for the partners in offline through proper tech integration and enable across the D2R retailers.

6 Scheme Settlement

Reconcile monthly schemes provided to the market.
Propose settlements to finance post validation, reconciliation with partners and obtain NDC.

7 Extraction (Tools Systems)

Evaluate schemes rolled out for effectiveness and adjust to drive sell-out.
Enhance promoter and fixture productivity
Monitor stock availability and retail effectiveness to drive efficacy
Conduct industry sizing and identify market share opportunities

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