Job description:

Position Summary

We are looking for a strategic and execution‑focused GTM leader to drive the commercial success of our payments products across key customer segments, including SMBs, Large enterprises, Platforms, Marketplaces, Banks, and ISVs. This role combines deep market understanding, strong product storytelling, and commercial acumen to translate product capabilities into winning go‑to‑market strategies that accelerate adoption, revenue, and customer value.

The ideal candidate brings experience in payments or fintech, thrives in cross‑functional environments, and can operate with autonomy while influencing product, sales, technology, partnerships, and leadership teams.

Key Responsibilities

GTM Strategy & Execution

Define and execute the go‑to‑market strategy for payment products across target segments
Own market segmentation, ICP development, buyer personas, and key use‑case prioritisation
Translate complex payment capabilities (e.g., acquiring, issuing, payouts, FX, wallets, cross‑border) into differentiated value propositions and product narratives
Build multi‑segment GTM plays aligned to growth goals

Product Launch & Commercialisation

Lead end‑to‑end product launches, including messaging, positioning, pricing, packaging, and rollout plans
Partner with Product and Engineering to influence roadmap through market insights, competitive analysis, and customer needs
Ensure risk, compliance, and regulatory considerations are embedded in all GTM motions
Drive adoption and post‑launch performance tracking

Revenue Growth & Sales Enablement

Collaborate with Sales leadership to drive pipeline creation and improve win rates and deal velocity
Build sales enablement assets including playbooks, pitch decks, competitive battlecards, ROI/TCO tools, and objection handling
Support strategic deals and enterprise‑level customer engagements, including C‑suite presentations

Partnerships & Channel Development

Define and scale partner and channel GTM strategies (platforms, SaaS, banks, resellers, ISVs)
Identify embedded payments and co‑sell opportunities with ecosystem partners
Build and execute partner enablement: joint marketing, sales plays, solution packaging, and incentive models

Pricing & Monetisation

Own pricing strategy across transaction fees, FX, value‑added services, and bundled solutions
Conduct competitive pricing analysis and support margin optimisation decisions
Test and iterate pricing models based on adoption, conversion, and lifetime value metrics

Market & Competitive Intelligence

Track the competitive landscape, emerging trends, and regulatory developments in payments and fintech
Translate insights into GTM strategy adjustments and growth opportunities
Serve as an internal SME on payments market dynamics, cstomer needs, and competitive positioning

Requirements

5–10+ years of experience in GTM, Product Marketing, Strategy, or Commercial roles
Experience in payments, fintech, financial services, or adjacent tech sectors
Strong understanding of payment flows, merchant acquiring, issuing, payouts, FX, or embedded finance
Demonstrated track record in leading product launches and sales enablement
Excellent storytelling, positioning, and messaging skills
Strong analytical capabilities with experience in pricing, segmentation, and revenue analysis
Proven ability to collaborate cross-functionally and influence without authority

NETS

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VP, Go to Market Strategy