The Director Sales Operations (DSO) manages support functions essential to salesforce productivity including planning, reporting, quota setting and management, sales process optimization, managing the CRM, sales job design, sales compensation design and administration.

The DSO is responsible for the overall productivity and effectiveness of the sales organization and also works closely with other internal stakeholders to ensure the appropriate objectives and priorities are enabled within the sales organization.

Job Responsibilities

Create sales forecasting, planning, and budgeting processes for the sales organization
Proactively monitor KPIs and maintain high levels of quality, accuracy, and process consistency in the sales organization
Supports the assignment of sales force quotas and ensures quotas are optimally allocated
Own the end-to-end process of tracking the sales funnel and operational metrics and delivering regular insights to the business; define and deliver techniques to improve the funnel performance for sales management. 
Assists sales management in understanding process bottlenecks and inconsistencies.
Facilitates an organization of continuous improvement.
Creates and monitors the accuracy and efficient distribution of sales reports and other sales intelligence essential to the sales organization
Recommends revisions to existing reports, or assists in the development of new reporting tools as needed
Implements enabling technologies, including CRM
Monitors the assigned sales organization􀇯s compliance with required standards for maintaining CRM data
Recommends and administers sales incentive compensation programs
Builds peer support and strong internal-company relationships with other key management personnel

Accountabilities And Performance Measures

Achievement of sales, profit, and strategic objectives for the company

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Sales Operations Manager