New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to maximize travel and tourism opportunities throughout the City, build economic prosperity and spread the dynamic image of New York City around the world.

Position Summary

The Digital Advertising Manager will work closely with our Director of Digital Advertising Sales and the Vice President of Digital and Media to oversee account management of digital advertising sales and programmatic revenue partnerships. We are looking for a detailed oriented individual with a strong knowledge of the digital advertising ecosystem, including proficiency in programmatic media, Google DFP, ad trafficking, and ad delivery. This is a full-time position based in New York and reports to the Director of Digital Advertising Sales.

Primary Responsibilities

Day-to-day account management of digital ad campaigns, including setup and trafficking, QA and troubleshooting, monitoring performance, delivery, reporting, optimization, and billing.
Provide oversight of inventory and forecasting to ensure successful operations & top line growth.
Assist in the production of actionable analytical reports and models (e.g., Pricing Analysis, Inventory Optimization Models, Process Recommendations etc.).
Provide regular performance insights to clients and internal teams recommending new opportunities to drive revenue growth, upsell and increase client renewals.
Partner closely with revenue leaders to develop a streamlined operational setup for onboarding and maximizing programmatic revenue, emphasizing premium deal flow and open exchange yield. You’ll be directly involved in driving revenue through strategic partnerships with platform partners, analysis of revenue metrics, and identifying opportunities to increase revenue with clients and partners.
Participate in management of SSPs, agency trading desks and tech partners. Serve as strategist on programmatic transaction types, including PMP set-up & maintenance, and programmatic direct.
Integrate data from multiple data sources to develop business insights and dashboards that will be applied to best business practices around digital inventory optimization.
Collaborate with Ad Sales, Product and Content teams to inform, validate, and apply insights toward better monetization and process efficiency.

Desired Skills

Clear and effective communication and can convey complex results in a simple, clear manner, using solid business acumen, demonstrating a competent level command of digital marketing concepts.
The ideal candidate has direct experience in campaign management, knowledge of the technical components of programmatic, is driven by numbers & creating opportunities to win.
Experience packaging to make programmatic offering available in buy-side discoverability tools.
The ability to continuously improve the operating framework for the digital sales and revenue team. This role requires an in-depth understanding of technical components and the fluidity to both connect with clients who have a robust knowledge and break down complex terms and jargon for internal training.
Experience working with custom creative formats, and troubleshooting across various SSPs/DSPs
Experience with digital ad serving systems (i.e. Freewheel or Google Ad Manager), Experience with an Order Management system (Operative experience a plus)
Experience with SQL and Tableau

Requirements

5+ years of digital ad operations experience
Excellent analytical and communication skills.
Self-starter with the ability to balance a number of priorities, working cross-functionally to meet internal and external needs with strong problem-solving drive.
Advanced media knowledge: technical understanding of the digital media ecosystem, ad trafficking, forecasting, targeting, media planning and buying techniques, and evaluation of media performance.
Partner with Sales and revenue leadership to identify and achieve annual revenue targets while developing client service strategies across multiple verticals and buying methodologies.
Develop standardized processes and best practices for client onboarding and campaign execution
Ability to drive client success and program performance excellence through use of metrics and continuous execution and quality improvement efforts. Define operational metrics, establish system/process for tracking metrics and cadence for review with team, expose subset of metrics to leadership teams. Establish, evolve and manage metric-oriented performance standards and goals.
Knowledge of direct sales operations, programmatic and experience with SSP/DSP/DMP platforms
Passion for New York City

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Life Insurance
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Wellness Resources
Commuter benefits

New York City Tourism + Conventions

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