What it’s like to be a Director, Sales Operations

As a Federated Insurance Director, Sales Operations, you will play a critical leadership role in driving the evolution, effectiveness, and scalability of our sales organization. You will lead the strategies, processes, technologies, and performance frameworks that enable sustainable growth, improve productivity, and enhance the customer experience.

In this role, you will provide strategic leadership across Sales Operations, Technology & AI Enablement, Lead Generation, and Growth Strategy Execution. You will partner closely with sales leaders and key stakeholders to optimize sales performance, streamline operations, drive technology adoption, and identify new opportunities for growth. A key focus of this position is integrating Artificial Intelligence (AI) across the sales lifecycle to transform customer engagement, lead generation, and business outcomes.

You will also provide strategic oversight for Polaris, champion continuous improvement initiatives, support direct channel growth, enhance association and distribution programs, and leverage data-driven insights to help shape the future of our sales organization.

We want your talent!

If you are great at:

Providing strategic leadership and driving organizational change
Building collaborative partnerships across teams and stakeholders
Leveraging data and analytics to inform decision-making
Identifying opportunities for continuous improvement and innovation
Leading technology adoption and operational transformation initiatives
Problem-solving and implementing scalable business solutions
Managing multiple priorities while driving business results
Influencing and supporting growth-focused strategies
Championing customer-centric thinking and engagement excellence

And you have:

University Degree, College Diploma, or an equivalent combination of education and experience
Minimum 10 years of progressive experience in sales operations, business operations, or related leadership roles
Minimum 5 years of leadership experience with responsibility for strategic initiatives and team management
Experience implementing technology solutions and driving operational transformation
Demonstrated experience with performance metrics, analytics, process optimization, and growth initiatives
Strong knowledge of CRM platforms, AI-enabled technologies, sales enablement tools, and Microsoft Office applications
Insurance industry experience
Valid driver's license in good standing
Bilingualism in English and French is considered an asset

We really mean it when we say we put you first. Here are a few ways how:

Hybrid work! We have a flexible hybrid model that allows you to work from home up to 2 days per week, with added flexibility for when you really need it.
We offer competitive salaries and support your financial health through our employee share purchase plan, pension plans, RRSP, discounts on staff insurance, and more!
We help you prioritize your well-being from day one through flexible health benefits, early leave days, wellness programs, rewards, and recognition programs.
We are invested in helping you grow in your career through education assistance to complete your CIP, FCIP, CRM or other courses desired, internal mobility, Leadership training and mentoring programs.
NBFC cares about the community and supports the causes you believe in with donation matching and team volunteer days.

We’re committed to pay transparency and fairness. The base salary range for this role is $130,000 - $160,000, which reflects the expected base pay – not the total compensation package. The actual base salary may vary depending on your experience, skills, and alignment with the position. We’re also open to candidates at different levels, so if this range doesn’t quite match your expectations, don’t let that hold you back — we’d still love to hear from you.

 This is a real opportunity — we’re actively hiring! If the role sounds like a good fit, we encourage you to apply. Beyond base pay, we offer a robust Total Rewards program that includes benefits, wellness support, and other meaningful perks.

 We also want to be transparent about our hiring process. While one of our systems includes AI capabilities, over 99% of our screening is done by real people. We believe in thoughtful, human-centered hiring decisions, and are committed to giving every application the attention it deserves.

Who we are:

We’re Federated Insurance. We’ve proudly been serving Canadian businesses for 100 years. We have a reputation for being one of Canada’s leading commercial insurance providers. Our employees are dedicated to focusing on our customers’ unique needs and we go above and beyond to help Canadian businesses have a safer and brighter future. We’re a company of passionate people who put people first. Do you want to join a team that believes in working hard – and having fun at work – all while making a difference? Look no further than Federated.

At Federated we embrace and celebrate you and are committed to creating an inclusive workplace for all! No matter who you are or what makes you unique, we welcome you. Please let us know how we can assist or accommodate you during the selection process.

Northbridge Financial Corporation

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