Job Description

The Sales Operations Specialist provides operational, process, and execution support to the Water North America sales team.

This role is designed as a developmental pathway into a future sales position, giving high-potential individuals hands-on experience in sales workflows, tools, and customer engagement.

The role combines trade show strategy, lead management, Salesforce execution, and sales development activity. The individual will also gain direct customer-facing experience through structured cold calling and meeting generation.

This role is expected to leverage AI and tools to improve efficiency, build scalable processes, and support continuous improvement across the sales organization.

Responsibilities

Business Operations and Sales Support

Support the Sales Director and sales team in daily operational workflows
Maintain accuracy and completeness of data in Salesforce
Assign and route inbound leads from multiple queues using defined logic
Ensure timely follow-up and resolution of assigned leads
Manually enter leads into Salesforce when required and coach sellers on required data fields
Support development of call lists and target account lists in collaboration with sellers
Own coordination and preparation for assigned trade shows
Act as the central point of organization across sales, marketing, and program teams
Maintain and distribute all planning documents, timelines, and materials
- Build and manage exhibitor lists for targeted trade shows
- Identify which exhibitors are NSF certified and document certification details
- Use AI tools and process improvements to increase efficiency of this task
- Enrich exhibitor data by incorporating:
  - Sales team target accounts
  - Program team input
  - Coordinate with sales and program leaders to flag exhibitors for:
  - Targeted visits
  - Introductions
  - Specific business discussions

Trade Show Strategy And Execution (Core Responsibility)

Own coordination and preparation for assigned trade shows
Act as the central point of organization across sales, marketing, and program teams
Maintain and distribute all planning documents, timelines, and materials

Pre-show Responsibilities

Build and manage exhibitor lists for targeted trade shows
- Identify which exhibitors are NSF certified and document certification details
- Use AI tools and process improvements to increase efficiency of this task
- Enrich exhibitor data by incorporating:
  - Sales team target accounts
  - Program team input
  - Coordinate with sales and program leaders to flag exhibitors for:
  - Targeted visits
  - Introductions
  - Specific business discussions

During And Post-show Responsibilities

Support capture and entry of leads into Salesforce where required
- Ensure completeness and accuracy of trade show data
- Support calculation and tracking of trade show return on investment using provided tools
Support the planning of webinars and its communication to targets and compilation of participation interest
Participate in structured sales development activity as part of role progression
Spend up to 4–6 hours per week in defined cycles conducting cold outreach
Build confidence in pitching NSF services and handling rejection
Generate and qualify meetings for the sales team
Track personal outreach activity and performance

Sales Development (Cold Calling and Pipeline Support)

Support the planning of webinars and its communication to targets and compilation of participation interest
Participate in structured sales development activity as part of role progression
Spend up to 4–6 hours per week in defined cycles conducting cold outreach
Build confidence in pitching NSF services and handling rejection
Generate and qualify meetings for the sales team
Track personal outreach activity and performance

Salesforce and Data Management

Execute day-to-day Salesforce activities including:
- Lead assignment
- Data entry
- Opportunity and account updates
Build and maintain basic reports and dashboards
Partner with Commercial Operations and Salesforce IT teams to request updates and improvements
Escalate system or process issues and help drive resolution
Continuously improve data quality and process consistency

Meeting and Workflow Support

Coordinate scheduling for larger team or cross-functional meetings
Support meeting preparation activities, including rotating responsibilities across team members
Capture meeting notes and clearly document follow-up actions
Help ensure accountability on assigned actions
This role supports team-level workflows and coordination
This role does not provide individual administrative support such as travel booking
Be the main point of contact in multiple business initiatives and/or specific projects.
Support Request for Proposals as defined in the RFP process (*)
Support as requested the quoting/pricing of proposals
Support cross-functional collaboration between sales, marketing, and program teams
Identify opportunities to improve processes and recommend enhancements

AI and Process Improvement

Use AI tools to improve efficiency in workflows and data gathering
Develop repeatable processes to reduce manual effort
Support adoption of AI tools within the sales team
Validate outputs and ensure accuracy and quality

Qualifications

Bachelor’s degree in business, marketing, or related field (or equivalent experience)
1–3 years of experience in sales support, operations, or related field
Strong interest in developing into a future sales role
Proficiency in Salesforce and Microsoft Excel
Strong attention to detail and problem-solving skills
Strong verbal and written communication skills

Preferred Qualifications

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Experience with CRM systems, especially Salesforce
Experience using data tools or reporting tools
Familiarity with sales prospecting tools (e.g., Cognism or similar)
Experience leveraging AI tools for business workflows
Advanced Excel skills (Macro, Pivot Tables, VLOOKUP).

About Us

With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.

One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.

About The Team

NSF sets the global standard for quality, performance and safety of water products and systems with an extensive range of testing, certification and consulting serves. We continually strive to address emerging needs, empowering manufacturers to meet stringent regulatory requirements with confidence. With our expanding local presence in key regions, we ensure more efficient pathways for our clients to reach global markets while continuing to anticipate and respond to the evolving challenges of water safety.

NSF

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Sales Operations Specialist