CHIEF COMMERCIAL OFFICER

Vista, CA (Hybrid)

ABOUT OM MUSHROOMS

At Om Mushrooms we are passionate about our mission to harness the amazing power of mushrooms for healthier lives. Om is the recognized leading brand in the rapidly expanding functional mushroom category. The Company enjoys distribution across all leading retailers in HNF (Whole Foods/Sprouts) as well as conventional grocery (Wegman’s/Safeway), and Ecom (Amazon/Thrive), and DTC on its own website.The Company’s efficacious products come in capsules, gummies, powders, and coffee lattes. All of the Company’s products are made from organic, whole bodied (mycelium and fruiting body) mushrooms grown indoors at its brand-new state of the art manufacturing facility in Vista CA.

The Company was founded in 2010 by Sandra Carter, a health and wellness expert with a PhD in preventative medicine and Steve Farrar, a mycologist with over 30 years of experience in growing mushrooms. Both founders are active in the business.

The company is well funded from four separate, values based, impact investment funds: Meaningful Partners, White Road, InvestEco, and New Acres. The investors continually support the growth of the business.

POSITION OVERVIEW

The Chief Commercial Office (CCO) reports directly to the OM President and is a member of the Senior Leadership Team (SLT).

The role of a CCO is emerging as a critical role in the development of a successful 21st century Omni-Channel CPG organization. Omni-channel CPG brands have a sales mix of roughly 1/3 Ecom (including DTC), 1/3 specialty channels (Natural Foods stores for Om), and 1/3 Mass Market (Target, Walmart, Costco).Om has created the new position of CCO to better capture its potential value as a brand. In Om’s omni-channel environment its efforts in retail sales, brand marketing, ecom, and innovation need to work together seamlessly across each of its channels as one commercial team leveraging their work across all channels.The CCO will partner with the Chief Growth Officer (Sales) to leverage the entire commercial team to drive growth in sales, distribution, velocity, brand awareness, and innovation. The CCO and CGO’s success will be dependent on working together to manage the overlaps between sales and marketing activities and the overlap across channel activities.

The CCO is a key leadership position that is responsible for overseeing the overall strategic direction, growth and management of the Om brand and in particular all Marketing and Ecom activities. This executive position requires a combination of visionary leadership, operational excellence, and a deep understanding of marketing and consumer trends.The CCO, in partnership with the other SLT members, will guide the Company to achieve its financial, strategic, and creative goals. This position will be key in the development of understanding the current and future Om consumer and how to speak to them most effectively.The CCO is also responsible for leading innovation. This requires partnering with the Company’s R&D team and the Chief Science Officer to create line extensions, new forms, and new to the category innovation.

As a member of the SLT, this position will partner with internal and external stakeholders to execute overall company plans and be a thought leader in a team-oriented, entrepreneurial leadership team who together drive the organization to reach its objectives with a high sense of urgency.

The ideal candidate is on a path to eventually becoming a CEO/President. The Om President & Board Executive Chair, Blair Kellison, is a seasoned Health and Wellness CEO that will provide mentorship to the CCO candidate to prepare them for future advancement.

THE OPPORTUNITY

This position is a very attractive opportunity for the right candidate.

It is rare in one’s career to be in a position to grow a brand and a new category in tandem. The functional mushroom category is still in its infancy. Awareness and HH penetration of functional mushrooms is very low. For Om to reach its growth targets, the Company will also need to grow the category.
Om understands its efficacious products better than it understands the consumers who purchase them. This position involves leading consumer research to put Om on the forefront of understanding the emerging functional mushroom consumer.
The CCO will oversee the marketing department’s efforts to leverage consumer research to establish the Om brand identity and positioning in the functional mushroom category as well as within the broader dietary supplement market.
The CCO is responsible for introducing Om and its new brand positioning to consumers through new packaging, website, and communication strategies.
Om has a strong board to lean on and learn from.
Om is well funded with four key investment groups committed to providing additional capital as needed.
All key executives have a meaningful equity stake in the Company making this position also financially lucrative.
Om has quickly become a high-profile brand in the health and wellness industry. Your success at Om will not go unnoticed in the health and wellness industry.

PRIMARY RESPONSIBILITIES

Establish Om as the leading Omni Channel functional mushroom brand.
Define and implement the strategic plan for the brand, aligning with the Company’s overall mission, vision, and annual objectives
Drive brand growth and market share through innovative strategies and initiatives, particularly through digital channel growth and marketing evolution
Oversee the brand’s marketing strategies to enhance brand visibility and reputation
Collaborate with the Chief Revenue Officer, sales team, and R&D teams to ensure a cohesive and effective approach to commercialization of innovative new products across an omnichannel landscape
Monitor marketing trends, lead consumer research, and competitor’s activities to identify key opportunities
Lead and inspire cross functional teams to achieve high performance and meet annual business objectives
Own the creation and deployment of the marketing budget and know where to best put the dollars and when for the optimal return based on the life stage of the company.
Build, mentor, and lead a high performing marking team to foster innovation and a strong brand culture
Establish clear performance standards and accountability within the brand’s team
Encourage professional growth and development of team through coaching and training
Collaborate with the SLT to align brand strategies with overall corporate goals

EXPERIENCE REQUIRED

Extensive experience in marketing and brand building and Ecom leadership roles, ideally with a progression through various positions providing capability in flawless execution in addition to strong strategic thinking.
Extensive experience in strategic planning and execution with a focus on aligning with sales and product innovation to drive sales.
Extensive experience creating omni channel brand strategies and campaigns tailored to HNF, conventional grocery, mass, club, Ecom, and DTC.
Proven experience partnering with the sales function to combine sales and marketing efforts to create significant sales expansion.
Extensive experience leading innovation efforts.Understanding consumer trends, brand extension permission, and bringing new to the world ideas to market
Proven track record of successful executive team roles, ideally with larger businesses ($50MM - $250MM revenue).
Proven experience with other health and wellness related products, ideally including dietary supplements.

EDUCATION

A BS or BA is required, an MBA is distinct plus

COMPENSATION & BENEFITS

This full-time role will receive a competitive salary + benefits, including medical, dental, vision, PTO, 401k match. This position's anticipated annual pay range is $275,000-$325,000, plus bonus and equity. Various factors are considered when determining an individual's compensation–including a candidate’s professional background, education, certifications, experience, professional licenses, and location. Final offer amounts may vary from the amounts listed. We neither ask for nor take into consideration the salary history of applicants.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

This position will involve some travel.

LOCATION

The company is located in Vista, CA (about 35 miles north of San Diego and 60 south of Orange County). The Company is open to this position being remote with a commitment of 4-6 days per month in the office. If the Company was to hire a remote candidate, they would ideally be located on the West Coast.

The company will offer relocation package to any candidate interested in a move to the area for this position.

Om Mushroom Superfood

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