Key Responsibilities:

Go-to-Market Strategy: Define and own the GTM plan for new product launches, feature rollouts, and key initiatives—ensuring alignment across teams.
Positioning & Messaging: Translate product features into clear, compelling customer benefits. Partner with product and marketing teams to refine messaging frameworks.
Cross-Functional Coordination: Act as the hub between product, marketing, sales, support, and operations to ensure readiness and execution of GTM plans.
Launch Management: Develop and manage launch timelines, deliverables, and post-launch reviews.
Market Intelligence: Stay informed on market trends, competitive landscape, and customer needs to inform positioning and GTM decisions.
Sales Enablement: Equip retail team and customer-facing teams with the tools, content, and training they need to sell new products effectively.
Performance Tracking: Set KPIs for launches and GTM programs; measure impact and iterate based on results.

Requirements:

3–7 years of experience in a go-to-market, product marketing, or product strategy role.
Strong understanding of product lifecycle and experience launching B2C products.
Exceptional project management and stakeholder communication skills.
Experience working cross-functionally with marketing, product, and sales teams.
Strategic thinker with the ability to dive into execution when needed.
Analytical mindset with the ability to use data to make decisions and optimize strategy.

Owndays Singapore Pte Ltd

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