Role: Chief Revenue Officer (CRO)

Our Natural Cosmetics Initiative:

Utilizing our decade of experience in mapping natural resources, and conducting socio-economic research, we are on a mission to implement nature business exemplars with a commitment to nature conservation and responsible ways of doing business. One of our nature business exemplars is the Natural Cosmetics venture which is inspired by ancient plant wisdom and sustainable extraction and production techniques. Our research into natural ingredients has led us to many abundant ingredients in our native landscape that have incredible benefits for overall well-being. In addition to our research endeavors, we are committed to empowering the local community, especially women through training workshops on crafting handmade natural cosmetics, enhancing their livelihoods, and contributing to our people, planet, and surplus.

The Opportunity:

We are excited to onboard a dynamic and visionary leader to join our team as a Chief Revenue Officer. This role is not just about business; it's a compelling story rooted in the rich botanical treasures of the Western Ghats. Our commitment extends beyond commerce, we stand firm in our dedication to sustainable practices, ensuring that our success is a testament to the possibilities of profitability through responsible initiatives.

The groundwork has been meticulously laid; our products have been tested, refined, and productized with just one ingredient of the Western Ghats. Now, with a blueprint in hand and many such ingredients to bioprospect, we are ready to scale this venture into a compelling global brand. The leader is not only expected to drive exponential growth but will also need to champion our cause of building a real future with nature.

The leader is expected to collaborate closely with the board of directors, as well as our R&D and Product Development teams, contributing to strategic decision-making and its effective execution. This position requires a leader who is actively engaged in operational aspects, possessing a hands-on approach rather than solely focusing on strategic functions. The ideal candidate must demonstrate proficiency in financial metrics, manage the brand's budget effectively, set KPIs, and track performance to ensure financial objectives are met. This opportunity demands a well-rounded profile with the primary focus being on achieving growth via accomplishing sales objectives and with a long-term vision of potentially transitioning into the role of CEO.

If you're passionate about merging commerce with conscience, driving growth while preserving nature, and envision yourself at the center of transformative leadership, then this role is your canvas to paint.

For more, please refer: https://www.panchabhutaretreat.com/naturals

Key Responsibilities:

Brand Strategy & Development:

Develop and execute a comprehensive brand strategy aligned with the ethos of the Panchabhuta Foundation, emphasizing sustainability, natural ingredients, and community impact.
Conceptualize and develop innovative brand communication concepts to enhance brand awareness.
Ensure consistent branding across all marketing materials and channels, reflecting our commitment to sustainability and regeneration.
Align packaging strategy with the brand's identity and our mission.

Strategic Leadership:

Lead the India & and global strategies for our niche natural cosmetics market.
Bring innovation and out-of-the-box thinking into sales, branding, and marketing initiatives to drive exponential growth.

Marketing Campaigns:

Orchestrate multi-channel marketing campaigns, encompassing digital advertising, social media, email marketing, SEO, print media, and partnerships.
Oversee the creation of high-quality content across various platforms.
Establish and measure ROI for marketing campaigns, leveraging data-driven insights.

Sales Growth:

Devise and execute sales strategies, aiming for revenue growth and market share expansion.
Set clear sales targets for the natural cosmetics line on a monthly, quarterly, and annual basis.
Analyze sales data to identify opportunities, strengths, and areas for improvement.

Market Research:

Conduct market research to identify trends, consumer preferences, and competitive landscapes.
Utilize insights to inform product positioning, pricing strategies, and promotional activities.

Collaboration and Partnerships:

Lead efforts to identify and onboard new channel partners.
Build and nurture ecosystem partnerships for our products.
Collaborate with cross-functional teams to ensure marketing initiatives are integrated seamlessly with sales, product development, and other departments.
Ensure inventory levels align with anticipated sales volumes.

Team Management:

Build and lead a high-performing team, fostering a culture of creativity, collaboration, and excellence.
Provide mentorship and guidance to team members.

Product Performance Metrics:

Track and optimize distribution metrics, ensuring broad accessibility of our natural cosmetics.

Experience Center:

Play a significant role in setting up world-class experience centers for our Natural Cosmetics vertical that offers a blend of sensory, verbal, interactive & and visual experiences.

Ideal Candidate:

Proven track record in driving revenue growth in the cosmetic/beauty, lifestyle luxury goods, or related industries.
In-depth knowledge of emerging trends and innovations in the natural cosmetics industry.
Demonstrated ability to foster and navigate global strategies for niche markets.
Experience in successfully transitioning sales strategies into measurable and sustainable revenue growth.
Strategic negotiation skills for building and managing partnerships.
Developed and managed branding for a cosmetic brand.
Strong understanding of the natural cosmetics market, consumer behavior, and sustainability trends
Experience in conceptualizing packaging designs with an understanding of nuanced aesthetics and consumer behavior patterns, particularly concerning sensory responses.
Familiarity with compliance in regulated markets (USA, Europe & Japan) and emerging markets like Latin America, Russia, and South Africa.
Good oral and written presentation skills
Ability to thrive in a fast-paced, entrepreneurial environment
Experience with Sales & Marketing Analysis
A track record of building and leading high-performing teams
A dedication to ESG principles, promoting nature-aligned business practices
Basic understanding of concepts such as Regeneration and bioprospecting

Qualification:

Bachelor's / Master’s degree in Business Management, Marketing, Environmental sciences, Cosmetic science, Chemistry, Pharma, Social Entrepreneurship, or any other closely related fields.
8+ years of experience in driving growth and revenues, particularly in the cosmetic/beauty, lifestyle luxury goods, or related industries.

Compensation Design:

In addition to the salary package, the compensation for this position will include attractive stock options

Panchabhuta Foundation

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