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Papirfly is defining its category within MarTech as a leading SaaS vendor. Focused on the provision of world class Brand Management products, the company helps enterprise customers manage, control, use, deploy, distribute, and build their brands and brand assets. From attracting talent to acquiring customers, Papirfly’s products are used to deliver brand consistency in Fortune 500 and national market leaders alike.

Our story started two decades ago when Papirfly was founded in 2000 to offer customers (originally focused in Scandinavia) solutions to their marketing problems and overcome the operational challenges they faced every single day. From the beginning, rival BrandMaster was providing fierce competition. Yet both companies had aligned values, a focus on quality product development, focuses on innovation, and track records of exceptional delivery.

In 2021, Papirfly and BrandMaster merged, creating Papirfly Group, and Meriworks joined the family shortly after. In 2022, Verdane - the European specialist growth equity investor - acquired a majority stake in the group to create a global marketing technology leader.

Now, under one brand as Papirfly, we’re nearly 300 people in eight countries working with customers around the world. Everyone here is committed to standing out from the MarTech crowd as we continue to deliver on our values, every single day.

Fun fact: Papirfly is the Norwegian word for ‘paper plane’ reflecting our Nordic roots. Today, as a global company, we pronounce it ‘paper fly’.

An Introduction to this role

The Senior SDR Manager is responsible for leading and scaling the Sales Development Representative team. This role involves strategic planning, implementing best practices in B2B prospecting, coaching team members, and leveraging the MEDDICC/MEDPICC framework for deal qualification and pipeline generation.

Key Responsibilities

Team Leadership: Lead, recruit, and mentor a team of Sales Development Representatives to ensure they meet and exceed sales targets.
Strategy Implementation: Develop and implement strategic plans to enhance pipeline generation, improve qualification processes, and optimise team performance.
Training & Coaching: Provide ongoing training and coaching to SDRs, focusing on effective B2B prospecting techniques, MEDDICC/MEDPICC framework application, and advanced sales skills.
Performance Monitoring: Track team performance against targets, providing regular feedback and performance reviews.
Collaboration: Work closely with marketing, sales, and customer success teams to align efforts and ensure a cohesive customer journey.
Process Improvement: Continually assess and improve processes and tools to increase efficiency and effectiveness of the SDR team.
Reporting & Analysis: Provide regular reports on team performance, market trends, and pipeline health to senior management.

Knowledge And Experience Required

Lead Management; understand enterprise B2B sales revenue lifecycle, and have knowledge of various platforms such as Salesloft, Hubspot, LinkedIn Sales Navigator, Drift, 6Sense, Vidyard etc.
Experience in a demand generation leadership role in the SaaS B2B enterprise software space.
Demonstrable success creating demand generation programs and generating revenue.
Direct experience managing SDRs or proven success in working closely with SDRs teams.
Data acquisition and management knowledge to support lead nurturing and outbound programs.
Passion for analysis, learning and adapting based on data.
Solid communication skills, internally and externally.
Familiar with working across the business and aligning with different stakeholders in a matrix structure.

Desired traits for This Role

Strategic thinker with a strong analytical mindset.
Exceptional coaching and mentoring abilities.
Highly organised with a results-driven approach.
Ability to work in a fast-paced, dynamic environment.

Our values

Accountable: Delivering the best customer experience, building transparent and trusting relationships by remaining in integrity in all we do.

Passionate: Adventurous at heart, driving to deliver outstanding, quality products and services whilst staying fully committed to ensuring everyone enjoys the journey.

Innovative: Aiming high to remain leaders in our category, constantly open to exploring new ideas and perspectives whilst always listening and taking action on valuable feedback.

Papirfly

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SDR Manager