Location: Sydney, Australia (Hybrid)

Salary: AUD $130,000–150,000 + Super + Uncapped Commission + Equity Opportunity

About Passion Labs

Passion Labs is an AI research and development laboratory. We don't build chatbots or generic AI tools—we design and deploy production-grade AI & ML systems that solve complex business problems.

Our work spans multi-agent AI, proprietary machine learning, knowledge systems, synthetic research, forecasting & prediction, optimisation and intelligent automation for organisations across the UK and internationally.

Having established ourselves in the UK, we're now launching in Australia.

This is an opportunity to become our first commercial hire in the region and help build the business from the ground up.

The Role

We're looking for an ambitious, entrepreneurial GTM Lead to establish Passion Labs in Australia.

You'll be responsible for generating new business, building strategic relationships and creating our local market presence. This isn't a role where you'll inherit a mature pipeline—you'll be creating it.

You'll work directly with the founders and technical leadership to identify opportunities, shape solutions and help clients understand how AI can transform their organisations.

As the business grows, you'll have the opportunity to build and lead the Australian commercial function.

What You'll Do

Generate new business opportunities across enterprise and mid-market organisations.
Build and manage a high-quality sales pipeline from scratch.
Lead discovery meetings with senior business stakeholders.
Work closely with our technical team to shape AI solutions for clients.
Develop relationships with strategic partners and the Australian AI ecosystem.
Represent Passion Labs at industry events and networking opportunities.
Manage opportunities through proposal, negotiation and close.
Help define our Australian GTM strategy as we scale.

We're Looking For Someone Who

Has 3–6 years' experience in B2B technology sales or business development.
Has sold complex technology, consulting or digital transformation projects.
Is confident engaging C-suite and senior decision makers.
Loves building relationships and opening new markets.
Is commercially driven and motivated by uncapped earning potential.
Thrives in fast-moving, entrepreneurial environments.
Wants to help build something significant rather than inherit an established territory.

Experience selling AI is helpful, but not essential. Curiosity, commercial instinct and the ability to learn quickly matter more.

Why Join Passion Labs?

Become the founding commercial employee in Australia.
Help shape the future of one of the UK's fastest-growing AI companies.
Work on genuinely cutting-edge AI projects across multiple industries.
Significant career progression as we expand internationally.
Competitive salary, uncapped commission and future equity opportunity.
Direct access to founders with real influence over the direction of the business.

Interested?

If you're excited by the opportunity to build an AI business from the ground up and want to play a defining role in our Australian expansion, we'd love to hear from you.

PASSION LABS

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Founding GTM Lead - Australia