Director of Sales Operations

Join Perennial Real Estate as our Director of Sales Operations and play a pivotal role in the growth and success of a top-ranked, values-driven team with deep roots in the DC metro area. With a 30-year legacy of integrity, consistency, and market expertise, we pride ourselves on delivering superior client experiences and results. In this leadership role, you will oversee the recently acquired, highly coveted lead program that will increase agent production and market share, while also cultivating a high-performance culture—ensuring our agents are supported, empowered, and aligned with the high standards that define Perennial.

Key Responsibilities

● Help develop and execute sales strategies that align with company goals, drive productivity, and support sustainable revenue growth across the team.

● Lead agent attraction efforts by sourcing, recruiting, and onboarding high-potential and experienced agents who reflect Perennial’s values and commitment to excellence.

● Oversee agent development and training, implementing both coaching sessions and technical skill building, along with helping to define growth pathways that enhance agent buy-in and long-term loyalty.

● Optimize sales systems and workflows to improve efficiency, accountability, and scalability, including CRM adoption, lead routing, and prospecting processes.

● Manage sales data and reporting, delivering insights and performance analytics to inform leadership decisions and agent development strategy.

● Collaborate cross-functionally with leadership, marketing, and administrative teams to ensure alignment and execution of shared business objectives.

● Monitor market trends and competitive activity to inform strategic planning around agent attraction, value offering, and the team’s positioning across the DMV markets.

● Champion company culture and values, fostering a team environment rooted in professionalism, knowledge, and consistency.

Qualifications

● 3+ years of experience in sales operations, team leadership, or brokerage

management, preferably within residential real estate.

● Active DMV real estate license (highly preferred)

● Proven success in recruiting, hiring, and developing top-performing sales talent, with a track record of building cohesive, high-achieving teams.

● Strong operational and systems-thinking skills, with experience optimizing CRMs, lead management tools, and workflow automation (e.g., Follow Up Boss, Salesforce).

● Data-driven mindset with the ability to analyze performance metrics, create actionable insights, and drive strategic decisions based on results.

● Excellent leadership, communication, and coaching skills, with the ability to inspire, hold teams accountable, and manage change effectively.

● Highly organized and detail-oriented, capable of managing multiple priorities while maintaining a big-picture strategic focus.

● Deep understanding of real estate sales processes, market dynamics, and agent support needs in both hot and shifting markets.

● Alignment with Perennial’s core values of honesty, integrity, consistency, and client-first service, with a passion for team and community success.

● A bachelor's degree or relevant experience is required

Compensation

● Base Salary: $70,000 – $125,000 annually Compensation will be determined based on experience, qualifications, and performance during the interview process. Our salary range is designed to attract top-tier candidates while offering flexibility for emerging talent.

● Performance-Based Bonus: Up to 15–20% of base salary annually Bonus potential is discretionary and tied to key performance indicators (KPIs), including: ○ Growth in team sales volume (does not include partner sales)

○ Achievement of recruitment goals

○ Improvements in agent productivity

○ Enhanced operational efficiency in sales workflows

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Job Type: Full-time

Pay: $70,000.00 - $110,000.00 per year

Experience:

sales leadership: 3 years (Preferred)

License/Certification:

Real Estate License (Preferred)

Ability to Commute:

Takoma Park, MD 20912 (Preferred)

Work Location: In person

Perennial Real Estate

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Director of Sales Operations