Who We Are

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries - such as banking, insurance, and financial services - manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight.

As an employer, Persado is committed to creating a place where everyone's unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company's World's Most Innovative Companies list in 2020 and Built In's Best Places To Work in 2021, 2022 & 2024.

What We Are Looking For

We are hiring a Head of Revenue Operations to build, scale, and lead the operational backbone of our revenue organization. This role reports directly to the CRO and serves as the operational backbone of our go-to-market organization and the operational partner to Sales, Marketing, Partnerships, and Finance, ensuring our revenue engine is predictable, data-driven, and scalable, particularly within complex, enterprise sales environments.

You will define how we:

Forecast
Measure pipeline health
Track new-logo and expansion revenue
Align Sales, Customer Success, Marketing, and Finance
Operate from a single, trusted source of truth

This is a strategic and hands-on role.

You will design the structure — and ensure it is adopted.

What You Will Own

Revenue Forecasting & Pipeline Discipline

Establish and standardize enterprise forecasting methodology
Improve forecast accuracy across long, multi-stakeholder deal cycles
Define stage exit criteria, inspection cadence, and opportunity hygiene standards
Support capacity planning and territory design

Dual Revenue Motion (New Logo + Expansion / NRR)

Operationalize tracking across net-new ARR and Net Revenue Retention (NRR)
Ensure visibility into renewals, upsell, and expansion lifecycle
Implement compensation tracking aligned with revenue ownership
Support collaboration between Sales and Customer Success

CRM & Revenue Systems Architecture

Design and govern CRM architecture to support enterprise account-based selling
Evaluate, optimize, and potentially evolve the revenue tech stack
Ensure clean lifecycle management from prospect to expansion
Drive CRM adoption across Sales and Customer Success teams
Eliminate spreadsheet-based revenue reporting

Core systems may include:

Salesforce Sales Cloud and/or HubSpot CRM
HubSpot Marketing
Gong (revenue intelligence)
Clay (data enrichment & outbound workflows)
Webinar platforms (BrightTALK / ON24)
Outbound automation (Lemlist)

You are expected to rationalize and evolve this stack, not just administer it.

Executive Reporting & Cross-Functional Alignment

Build board-ready dashboards across pipeline health, bookings, ARR, expansion, and retention
Establish standardized KPI definitions across Sales, Marketing, and Finance
Translate executive GTM strategy into measurable operational frameworks
Provide analytical support to leadership decision-making

What You Bring

8-12+ years in Revenue Operations, Sales Operations, or GTM Operations in enterprise SaaS
Demonstrated experience improving forecast accuracy in complex, long-cycle environments
Experience supporting dual motions (new-logo acquisition and expansion/retention)
Deep CRM architecture experience (Salesforce and/or HubSpot), including redesign or migration
Experience integrating revenue intelligence, marketing automation, and enrichment tools
Strong systems thinking with the ability to simplify complexity
Proven track record increasing CRM adoption across revenue teams
Executive presence and ability to influence CRO/CEO-level discussions
Comfort building structure where none exists

You are not a passive administrator.

You are a builder of revenue clarity.

Why This Role Matters

Persado is shifting from opportunistic growth to engineered growth.

This role will define:

How we forecast
How we scale
How we measure performance
How we align teams around revenue
It is foundational to our next stage of growth

What Success Looks Like (First 6-9 Months)

Clear forecasting methodology adopted across Sales

Improved forecast accuracy and pipeline visibility
CRM architecture supporting new-logo and expansion motion
Unified revenue reporting trusted by executive leadership
Sales and Customer Success operating from shared definitions and data

You will own the end-to-end revenue operations function - spanning CRM governance, enterprise sales process design, forecasting accuracy, marketing systems alignment, pipeline management, performance analytics, and cross-functional revenue planning.

Persado

New Jobs

Head of Revenue Operations