Reporting to the Chief Executive Officer, the Head of Sales is directly responsible for driving Retail, Food Service and Private Label sales, as well as overseeing all functions of sales operations. This individual is responsible for achieving quarterly/annual sales goals, developing distribution channels, building strategic business relationships, and providing vision for all sales strategies and their execution. The Head of Sales is also responsible for containing the costs of selling in order to achieve predetermined profit yields.

KEY RESPONSIBILITIES

· Strategize & execute all sales goals and objectives across the organization, including the preparation of sales quotas and budgets

· Integrate and align sales strategies with available sales team and broker network, processes, IT systems, and other areas to increase sales force capability and success

· Develop and implement quarterly and/or annual sales plans, policies, and programs for all sales managers and sales brokers

· Manage the activities and performance of all sales units, including regional managers, account managers, and staff

· Create training and development plans for sales managers and brokers

· Conduct analysis to manage sales performance against corporate objectives and market developments

· Plan and execute trade show appearances

· Develop and implement distribution strategies, reselling agreements, and other growth opportunities

· Create product segmentation strategies where needed to maximize business opportunities across various sales channels

· Develop, manage, and nurture new business accounts and partnerships to accomplish profit and volume goals

· Maximize relationships with key retail and wholesale partners

· Communicate brand identity internally to pertinent business units, key business partners, and the customer base

· Collaborate with the executive team to develop short- and long-term strategic plans, including the preparation of annual business plans

· Provide input from sales – including growth, competitive analysis, market trends, and business environment – for strategic planning processes

· Develop execution strategies and tactics to support strategic plans at the divisional, regional, and international levels

· Conduct regular analysis on pricing effectiveness and recurring trends; create actionable item lists based on findings

· Conduct sales forecasts and weekly and/or monthly status reports

· Responsible for collection of accounts receivable in conjunction with A/R staff to ensure rapid and effective collection

QUALIFICATIONS

· University degree in Business, Communications, Accounting or another related focus

· 5-10 years of direct work experience in a senior management capacity

· Strong experience in all aspects of Grocery and Natural food channel sales, including growth strategies, distribution channel management, account development, and business planning.

· Contacts and relationships in the Natural Foods and Grocery Channels

· Experience in Food Service and Private Label Sales

· Experience in managing sales in both US & Canada, international experience an asset

· Excellent grasp of brand building and articulation of value propositions

· A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills

· Able to build and maintain lasting relationships with corporate departments, key business partners, and customers.

· Demonstrated ability to lead and direct sales forces, broker network retail and wholesale.

· Demonstrated knowledge of accounting and financial practices. Solid working understanding of Retail P&L statements

· Demonstrated knowledge of pricing strategies and policies

· Experience creating and managing budgets for a large departments / remote

PlantPlus Foods

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Head of Sales