Company Description

Pro-Tech Manufacturing & Distribution INC. is a leading manufacturer of durable, reliable and affordable snow pusher attachments designed to help snow professionals work more efficiently, safely, and profitably. Pro-Tech is deeply committed to the snow and ice management industry; everything we do, from product design and manufacturing to training and support, is focused on helping our customers succeed in the field. We believe that reliability, safety, and efficiency are non-negotiable, and we back that belief with rugged products, responsive customer service and an industry leading 10-year warranty.

Pro-Tech operates through a strong and growing network of authorized dealers across North America. This dealer-first approach ensures our customers have the availability, accessibility, affordability, and quality they need, wherever they operate. Our dealers are trusted partners, and we invest heavily in their success through product knowledge, training, and ongoing support.

Role Description

This is a full-time, on-site Sales Operations Manager position based in Rochester, NY. The Sales Operations Manager will be responsible for optimizing and managing the systems, processes, and infrastructure that support Pro-Tech’s sales organization. This role ensures operational excellence across quoting, order management, CRM utilization, reporting, forecasting, and sales performance tracking.

Key responsibilities include overseeing Salesforce (or similar CRM) effectiveness, improving sales workflows, maintaining data accuracy, developing dashboards and performance metrics, and supporting pricing and margin management. The Sales Operations Manager will collaborate closely with sales leadership, finance, production, and customer service to ensure alignment between revenue goals and operational execution.

This position plays a critical role in driving efficiency, accountability, and scalability within the sales organization. The Sales Operations Manager will contribute to both direct and indirect sales initiatives by providing actionable insights, streamlining processes, and enabling the sales team with the tools and structure needed to expand market presence and enhance revenue growth.

Strong analytical skills, attention to detail, cross-functional communication, and a process-improvement mindset are essential to effectively represent Pro-Tech’s commitment to operational excellence and customer-focused execution.

Qualifications

Bachelor’s degree in business, marketing, or a related field required (MBA or advanced degree preferred)
5+ years in Sales Management with a track record of team growth.
Proven experience in B2B Commercial/Industrial sales (experience with dealer networks is a major plus).
Deep understanding of Sales Methodology (Consultative selling, Value-based messaging).
Advanced experience managing Salesforce (or similar CRM)
Background in Building dashboards, reports, workflows, and automation while ensuring clean data and sales compliance.
Ability to translate sales demand into operational forecasts with experience aligning sales commitments with manufacturing capacity.
Strong communication skills with knowledge in product demonstrations and sales presentations.
Familiarity with the snow and ice management industry or heavy equipment is a plus.

Professional Competencies

Trust Building

Intentionally and proactively cultivates a reliable, transparent environment that fosters psychological safety, respect, and mutual confidence. Demonstrates vulnerable accountability and consistent action to build rapport and restore trust when needed.

Employee & Team Collaboration (Intra-Team Focus)

Actively contributes to a high-performing team environment by leveraging personal strengths and supporting a shared workload framework. Collaborates effectively with teammates to achieve collective goals and participates in team decision-making processes.

Proactive Leadership

Anticipates and evaluates future challenges, opportunities and risks and then initiates decisive action that adapts and innovates to positively shape outcomes.

Continuous Improvement

Seeks continuous improvement in processes, products, and performance by contributing to teams with a learning culture to identify waste and the cost of loss opportunity, enhance efficiency, and deliver sustainable value through data-driven incremental changes.

Technical Competencies

Participating in Industry Supporting Associations

Actively engages in the organized activities of professional, non-profit groups within their specific sector

Presentation Technology Management

Designs and delivers audience-specific, data-driven presentations leveraging a diverse array of advanced digital tools and communication expertise that align with goals and influence decision-making and business outcomes.

Project management competency (or project management institute PMP certification)

Demonstrates expertise in directing, controlling, and executing the full project lifecycle, including initiating, planning, monitoring, and closing. This includes defining project scope, resource requirements, budgets, and schedules, alongside proactive risk and change management. Proven ability to lead cross-functional teams, balance competing priorities, manage stakeholder expectations, and ensure projects are delivered on time, within budget, and to the expected quality standards. Optimizes resource allocation and ensures high-level stakeholder engagement, fostering a culture of maturity, accountability, and continuous improvement to deliver high-quality project outcomes aligned with organizational strategic goals.

Sales operations management

Directs daily execution by transforming tactical plans into high-performance reality through the active oversight of employee productivity, workflow and quality. Translates established standards into clear expectations, utilizing strategic delegation and rigorous performance management to drive accountability and output. Fosters a high-performing culture by bridging the gap between strategic oversight and hands-on support.

Process management

Demonstrates the ability to define, implement, enforce, and optimize systematic, step-by-step communication, sales and operational processes.

Salesforce Sales Cloud Competency or Salesforce Certifications (OR Similar CRM)

End-to-End Sales Cycle Management: Managed the full sales lifecycle within the platform, from lead qualification and opportunity tracking to quote generation and order closure.

Maintain high data integrity across Accounts, Contacts, Leads, and Opportunities through meticulous record management and activity logging.

Leverage platform search, reporting and AI insights to enhance pipeline visibility, streamlining team collaboration and increasing overall sales productivity.

Sales Team Tactical Leadership

Demonstrates strong business acumen by articulating our vision and mission to inspire and align teammates. Drives business goals through optimized collaboration with coworkers, customers, dealers, and suppliers.

Pro-Tech

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