Role Overview

The Sales Operations Coordinator is responsible for the execution and management of the Reformed Pilates sales funnel across an assigned portfolio of studio locations. This role owns lead response, appointment scheduling, CRM accuracy, show-rate support, and enrollment follow-up—ensuring every lead receives a timely, thoughtful, and consistent experience.

This is an execution-focused role that plays a critical part in supporting membership growth and studio performance. The Sales Operations Coordinator works in partnership with the Sales Operations Lead, with each team member managing a designated studio portfolio while maintaining ownership of their assigned leads throughout the entire enrollment journey.

Lead ownership follows a first-contact rule: whichever team member first engages a lead retains ownership of that lead through the full sales funnel, regardless of which studio the client ultimately visits.

What You'll Do

Sales Funnel Execution & Enrollment Support

Manage all stages of the LAS(E) sales funnel across assigned studio locations
Respond promptly to all inbound leads
Warm leads and schedule studio visits, consultations, and introductory experiences
Send appointment confirmations and reminders to maximize show rates
Follow up with prospective members who have not yet enrolled
Maintain ownership of assigned leads throughout the entire enrollment journey
Ensure consistent execution of the Reformed Pilates sales process

CRM & Data Management

Maintain accurate and up-to-date lead records within the CRM
Log all outreach activity, lead status updates, and enrollment outcomes
Ensure CRM data remains clean, organized, and actionable
Identify and escalate data inconsistencies or system issues when needed

Studio & Team Partnership

Partner closely with studio teams to support enrollment opportunities
Communicate proactively regarding scheduled consultations and upcoming studio visits
Support membership growth initiatives across assigned studio locations
Serve as a resource to studio teams regarding lead management and sales process execution

Brand Experience & Process Standards

Execute the Reformed Pilates sales process in a welcoming, consultative, and client-centered manner
Uphold company response-time standards and follow-up expectations
Deliver a high-touch experience that reflects the Reformed Pilates brand
Maintain professionalism and consistency across all client interactions

What You Bring

Required Qualifications

At least 2 years of previous experience in sales, hospitality, customer service, or client experience
Strong communication and relationship-building skills
Highly organized with strong attention to detail
Ability to manage multiple priorities and deadlines simultaneously
Comfortable working within CRM systems and technology platforms
Strong follow-through and accountability
Ability to work independently while collaborating effectively with cross-functional teams

Preferred Qualifications

Experience in boutique fitness, wellness, hospitality, or membership-based businesses
Familiarity with Mariana Tek, HubSpot, Salesforce, or similar CRM platforms
Experience supporting multi-location operations

What Success Looks Like

Within the first 6-12 months:

Lead response times consistently meet company standards
Appointment scheduling and follow-up processes are executed with consistency
CRM data is accurate, organized, and actionable
Assigned studios experience strong lead engagement and enrollment support
Enrollment conversion opportunities are maximized through proactive follow-up
Studio teams feel supported and aligned with the sales process
The Reformed Pilates sales experience remains high-touch, welcoming, and never pushy

Key Performance Indicators

Lead Response Time
Lead-to-Appointment Conversion Rate
Appointment-to-Show Rate
Show-to-Enrollment Conversion Rate
Follow-Up Enrollment Conversion Rate
CRM Data Accuracy & Timeliness

Studio Assignment

The Sales Operations Coordinator will initially support:

All Texas studio locations
Any studio within its first 12 months of operation company-wide

Studio assignments may evolve as the business grows and team portfolios are adjusted to maintain balanced workloads and operational efficiency.

Expectations

Hybrid role with approximately 20 hours per week expected in the corporate office
Remaining hours are flexible and may require responsiveness outside traditional business hours to support active leads and enrollment opportunities
Maintain flexibility as business needs evolve and studio portfolios expand

Compensation & Benefits

Base Salary: $60,000 annually
Bonus Opportunity: Up to $12,000 annually (performance-based, paid monthly)
Flexible PTO
Complimentary Reformed Pilates Membership
Additional benefits available based on eligibility

About Us

We are so thrilled you've chosen Reformed Pilates as your next career move!

At Reformed Pilates, we blend fitness and fun with high-energy reformer classes that deliver real results. Our 50-minute sessions are dynamic, engaging, and tailored for all levels. With a mission to make Pilates accessible to everyone, we're creating a space where clients and instructors thrive together.

Our Core Focus

"Changing people's lives through movement and community with an unwavering commitment to being the best in our industry." This Core Focus defines our standards, shapes our culture, and guides every class we teach. It reflects our dedication to exceptional instruction, meaningful client relationships, and a team environment where excellence is the expectation.

Reformed Pilates

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Sales Operations Coordinator