At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match.

Your role

Reporting to the Digital Experience Manager, and working closely with the Digital Experience Specialist, the Digital Experience Advisor will play a central role in the execution of digital campaigns and the planning of the promotional calendar on rona.ca.

We’re looking for someone who is ambitious, proactive, data-driven, and full of initiative—ready to help elevate our digital practices. The ideal candidate has a strong interest in the online customer journey and its continuous improvement. If this is you, please read on to learn more!

Digital Marketing Campaigns

Develop strategy and deployment plans for various marketing activities on rona.ca, factoring in market and consumer trends, key performance indicators, and business objectives of the digital department.
Ensure consistency in key messaging and a seamless online customer journey, delivering content that resonates with target audiences based on seasonality and buying stage.
Contribute to the weekly update of the homepage briefing and department banners, maintaining a high standard of quality.
Design and enhance the digital experience for major promotional events such as Black Friday and RONA Week by building content pages.
Conduct post-mortem analyses to evaluate past campaign performance and provide actionable recommendations for future optimizations.

Online Promotions

Plan and manage the promotional calendar for online-only offers and coordinate their deployment efforts on rona.ca.
Serve as the main point of contact with our external vendor for optimizing dynamic and personalized promotional offers.
Analyze promotional performance data in collaboration with the finance team and provide recommendations to boost sales and exceed business targets.

Other Responsibilities

Act as a subject-matter expert and advisor to the marketing and e-commerce teams regarding online customer experience and satisfaction.
Provide guidance to the Digital Experience Specialist in their day-to-day responsibilities.
Support the digital team on other marketing initiatives as needed.

The qualifications we are looking for

University degree in marketing or administration, or any other form of experience and study deemed equivalent
Minimum 5 years of experience in digital marketing or eCommerce
Experience working with web analytics tools; Adobe Analytics is a strong asset.
Solid understanding of user needs, behavior, and current interactive trends (UX/UI).
Strong ability to adapt to change, work under pressure, and manage multiple priorities simultaneously.
Excellent interpersonal skills, political acumen, and the ability to influence and persuade stakeholders.
Fluency in both French and English (spoken and written) is required.

By joining the RONA family, you’ll enjoy many benefits, such as:

A childcare centre that can accommodate up to 78 children
A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
Electric car charging stations
A fitness centre, sports activities, and showers
Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
Career growth opportunities within the company
An inclusive and safe working environment
Promotion of work-life balance
An employer that’s involved in the community
And much more!

If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.

Rona

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