Job Responsibilities:

1. Successful launch of new regional products:

Responsible for the SMB product line, undertake the new product GTM project goals of the headquarters, establish regional PCT to integrate resources, formulate regional product GTM operation plans and promote their implementation.

2. Be responsible for the commercial success of new products in the region:

Reach a consensus on the selling points of new products with the headquarters' launch team (PCT), identify the core VAD/SUBD in the region to verify the value of new products, input the ranking of regional selling points for the headquarters' PCT team, and support the headquarters' marketing representatives in completing the integrated marketing plan. Communicate the pricing strategy with the core VAD/SUBD and collect the early sales quantity of new products. Through analysis, set the regional new product prices to ensure the maximization of regional product sales revenue.

3. Regional market strategy formulation:

Classify and grade regional products and channels, be responsible for the life cycle management of regional products, formulate product expansion strategies based on regional product issues and promote their implementation.

4. Auxiliary tasks:

During the new product initiation process, assist the product manager in collecting information such as the prices and sales volumes of competing products.

Job Requirements:

1. Full-time bachelor's degree or above;

2. No less than 3 years of rich experience in GTM management and channel management. Overseas GTM project experience in the consumer electronics/data communication industry is preferred.

3. Master enterprise routing, switching and wireless technologies. Those with CCNP/HCIP or above certificates are preferred.

4. Be passionate and willing to take on challenges, have a spirit of teamwork, and possess good cross-departmental communication and collaboration skills.

5. Be capable of mining, analyzing information and data of competing products and conducting the summary ability;

6. Excellent Chinese and English communication and writing skills.

Ruijie Reyee

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