Rupeek: Redefining Gold Loans for a Digital India

The Opportunity

India boasts a $2 trillion gold market, yet traditional gold loans are often cumbersome and lack transparency. Rupeek, established in 2015 and headquartered in Bangalore, is changing this landscape. We are India's leading asset-backed digital lending fintech platform, committed to making credit accessible and convenient.

Our Approach

Rupeek leverages cutting-edge technology and an automated asset-light model to transform gold loan disbursal. Our secure, low-touch processes offer a friction-free experience for over 5 lakh satisfied customers across India. With strategic partnerships with leading banks and financial institutions, Rupeek unlocks the value of gold assets for our borrowers.

Why Rupeek?

Shape the Future of Finance: Join us in revolutionizing the way India accesses credit through innovation, technology, and a commitment to building a more inclusive financial ecosystem
Profitable Scale is Our Focus: We are now prepared and committed to achieving a profitable scale while remaining dedicated to financial inclusion.
Backed by Industry Leaders: Marquee investors like Accel Partners, Bertelsmann, Elevation Capital, GGV Capital, Peak XV and many more fuel our growth, demonstrating confidence in our innovative approach.

Are you a leader who thrives in a dynamic, fast-paced environment?

If you share our passion for making a difference, Rupeek offers the perfect platform to leverage your expertise and shape the future of gold-backed lending in India.

This is your chance to build a company at the forefront of financial innovation and market leadership.

ROLE OVERVIEW

This is a detail oriented problem-solving role to enable the build of new business model capabilities in Rupeek. You will be embedded in Rupeek's branch business team to identify key capabilities required, understand best practices, build contextual solutions, align cross-functional stakeholders, and drive solutions to full resolution.

This role requires someone who is deeply detail-oriented, a structured problem solver, strong with external and internal partnerships, relentless in follow-through, and highly effective at working across functions and team — branch staff, regional managers, technology, finance, and compliance — to create durable operational change.

You will work directly on building a new business process from the ground up — setting up its core capabilities, onboarding the vendor and partner ecosystem, and solving the operational problems that come with launching something new in a complex, fast-moving environment.

What You Will Do

Build Core Capabilities

Identify the capabilities and processes the new business needs to operate reliably at scale.
Design these capabilities from scratch and set up operational infrastructure: solutions, workflows, controls, escalation paths, tracking systems.

Vendor & Partner Setup

Map out the vendor and partnership ecosystem required to run the new business.
Evaluate options, negotiate terms, and onboard the right partners — end to end.
Define SLAs, accountability structures, and review cadences to keep partners performing.

Problem Solving Framework

For every problem statement: research best practices across relevant industries
Contextualise to Rupeek’s business model, customer base, and operating constraints.
Design the solution — including the SOP, process map, and ownership matrix.
Pilot the solution in a controlled setting, gather feedback, iterate, and then scale.

Cross-functional Alignment

Work with field teams, tech, HR, risk and finance to implement solutions
Drive alignment across stakeholders — through clarity, data, and persuasion.
Ensure decisions are documented, owners are clear, and timelines are tracked.

Monitoring & Iteration

Define the metrics that indicate whether a solution is working.
Build tracking mechanisms and review cadences to catch deviations early.
Close loops — a problem is not solved until the data confirms it.

WHO WE ARE LOOKING FOR

Background

UG from IIT, NIT, BITS, or equivalent or a PG/MBA from a Tier 1 or Tier 2 institute.
2–3 years of experience in a fast-growing startup or a new initiatives/ intrapreneur role
Prior exposure to new business building, process design, or operations in a 0→1 environment is a strong plus.

Skills & Mindset

Structured thinker

Collaborator

Detail-oriented

Research-first approach

Analytical

Execution drive

Strong communication skills

Comfort with ambiguity

Rupeek

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