About the Company

We’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.

Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT Ishq Next Door on Jio Cinemas.

Alright: Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences . Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDE

Playground: Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams , reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz , Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.

Why Work with us?

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 5 year and continues the hockey stick as more ambitious minds join us.

If you’re someone who’s curious, loves to ask questions, loves to take responsibility, and wanting to create your own path towards delivering a powerful change, or if you’re just someone who’d love to be this person, we are the place for you.

About the Business:

Social: We focus on creating engaging, digital-first content for young adults, including short/long-form videos, memes, and movies. Our key objective is to leverage platforms like Instagram, Snapchat, TikTok, and YouTube to drive engagement and expand into new markets, including the US.
We're on our journey from 1.2Bn monthly views to 3Bn monthly views across the world

SaaS: We're building the next gen of tech powered engagement products for the Internet publisher ecosystem to capture consumer time and attention. Our footprint spans 500K monthly users across India and Africa. Were now scaling our presence across South East Asia and the US.

Roles and Responsibilities:

Execute growth projects across social platforms like Instagram, Snapchat, and other emerging opportunities.
Explore and lead new market entries, with a current focus on the US market.
Build strategies to grow digital-first content aimed at young adults, leveraging talent acquisition and platform-specific distribution.
Track and manage product-market-fit iterations for SaaS growth, including revenue models, distribution channels, and product optimizations.
Collaborate with teams to deliver measurable results on growth initiatives and market expansions.
Continuously analyze and improve strategies based on performance data.

Requirements:

1 - 3 years of hands-on experience in managing growth projects on social platforms and optimizing SaaS products.
Btech from top institutes.
Strong understanding of platform dynamics, content supply-demand, and monetization models.
Proven ability to explore and scale operations in new markets, especially globally.
Excellent communication skills and a data-driven approach to decision-making.
Ability to identify opportunities and execute initiatives that drive measurable growth

Perks & Benefits:

• Unlimited Leave Policy

• Wellness Leave: One day period leave for female team members

• 5-Day Work Week

Rusk Media

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