The CRO is a pivotal role that is responsible for aligning with the technology team in creating a comprehensive sales and marketing plan/strategy/roadmap for achieving the business goals. Additional responsibilities include developing the overall product messaging and positioning, supporting customer presentations, marketing collateral, demos, videos, sales enablement materials, sustaining marketing activities and industry engagements.

Responsibilities

Create a standardized outreach for current and future clients and coordinate its implementation across sales channels, client management, and marketing and communications
Develop growth strategies with the senior leadership team
Create accountability within the company by developing appropriate metrics and coordinating compensation and promotions with these metrics
Prospect and close relationships with key target clients
Monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth
Drive marketing leadership to create and execute winning marketing strategies to drive profitable growth
Inspire customer success leadership to define and deliver on the customer value proposition, without sacrificing profitability targets.
Propel sales leadership to develop and implement revenue driving strategies, which create long-term customer and business value.
Establish both short-term results and long-term strategy, including revenue forecasting
Monitor the strategies and processes across the revenue cycle from customer acquisition to engagement to success
Fill management gaps by building and training individuals and teams in Sales and Account Management
Develop and implement robust sales management processes – pipeline, account planning, and proposals Oversee all Channel/Partner Development
- adding new sales channels and 3rd party resellers and partners if applicable
Drive a “lean startup” style environment of constant experimentation and learning
Leverage customer research (quantity and quality) to provide strategic leadership for brand architecture and positioning

Qualifications

A curiosity focused on finding new ways to market a product
Experience with the development and roll-out of sales training program
10+ years executive level experience in leading sales, lead generation and marketing teams in a SaaS/enterprise software environment
Mastery of negotiations and contractual terms analysis
Demonstrable experience designing and/or identifying repeatable and scalable operations
An operator's understanding of the sales funnel data and management
Business intelligence, data analytics, and reporting industry background preferred
The product and marketplace authority necessary to influence product management, marketing, design, operations and engineering
Bachelor’s Degree (or Higher)

SBM Management

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