The San Francisco Peninsula strategic, collaborative, and experienced Marketing leader to serve as the new Chief Sales and Marketing Officer.

The San Mateo County/Silicon Valley Convention and Visitors Bureau is a 501 C-(6) not-for-profit corporation chartered in 1971 by the State of California and governed by a 23-member Board of Directors. The organization is the region’s official Destination Marketing Organization (DMO) focused on attracting meetings, conventions, business, and individual travelers (domestic and international), thereby enhancing the economic growth of the area. In 2022, the organization rebranded as The San Francisco Peninsula. Its creativeness has received many design excellence awards, including the coveted Golden Davey.

This position is new to the organizational structure. The Chief Sales and Marketing Officer’s (CSMO) role, under the leadership of the Chief Executive Officer (CEO), is to provide measurable tourism industry growth for the San Francisco Peninsula (SFP) destination stakeholders and community by driving brand awareness and recognition – creating hotel room night demand through overall marketing and sales initiatives.

The CSMO commits to sales strategy, direction, management, and top-level oversight of room night sales, communications, digital and print marketing, and public relations. This position leads and collaborates with the

CEO as part of the senior leadership team, Board of Directors, Agency, plus Community and SFP Partners in developing, implementing, and executing integrated plans specifically focused on creating positive ROI in Sales,

Advertising, Brand Management, Digital Engagement, Marketing Campaigns, Research, Group Meetings and Conventions, Film Commission, and Partnerships.

The CSMO possesses high-touch interpersonal skills that will excite the employee team to consistently meet or exceed their goals while building trust with elected officials and local residents to understand the economic value of the tourism initiatives we deliver.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Oversees the day-to-day operation of the San Francisco Peninsula sales and marketing programs, including training and supervising directors, managers, sales representatives, coordinators, and assistants to ensure that goals are met.
Provides coaching, mentoring, professional development, and performance management with a positive working environment that reflects the San Francisco Peninsula’s culture.
Participates in meetings with industry professional associations related to the sales efforts of the San Francisco Peninsula.
Assists in preparation of annual business plan and budget and participates in sales, marketing, and staff meetings.
Oversees sales-related goals in the marketing plan. Provide the CEO with monthly reports of individual progress and sales team progress.
Serve as a member of the organization’s senior leadership team.

SALES AND MARKETING LEADERSHIP:

Leads the creative process and develops strategies in collaboration with the agency for print and digital advertising, media planning, social media engagement, event activations, PR campaigns, key research data marketing collateral, and website.
Identifies markets and sales strategies that will drive a maximum amount of revenue to our hotel partners in the least amount of time.
Develops strategic partnerships with community and business partners to further leverage investments in sales marketing efforts to maximize reach.
Ensures that all messaging is done in accordance with established brand standards and ethos.
Travel as needed to support sales missions, client and industry events.
Oversees site visits and FAM tours as needed.
Prepares and reviews monthly sales and marketing reports and takes appropriate action steps.
Presents sales and marketing reports to the Board of Directors.

KEY SKILL SET:

Exceptional judgment, communication, and interpersonal skills.
Must be vibrant, self-directed, motivated, and collaborative, with the ability to quickly pivot as market conditions change.
Experience developing iconic annual events/festivals that drive room nights.
Effectively deals with internal and external customers, with high levels of patience, tact, and diplomacy.
The ability to work in a cross-departmental capacity to break down silos and maintain efficiency in completing interdepartmental projects.
Possess exceptional listening skills.
Strong communication skills (oral and written and exceptional presentation skills.)
Basic human resources knowledge and the ability to successfully lead, manage, and develop staff.
Tech-savvy with proficiency in Microsoft Office Suite and DMO CRM and CMS software. In-depth knowledge of Simpleview is a plus.
Strong business acumen and business-level understanding of budgeting and financial reports.
Expert knowledge in interpreting analytics such as Google Analytics, Visitor GEO tracking software, and Smith Travel Research.
Familiarity with the San Francisco Peninsula region is preferred.
Exhibit excellent strategic vision and proven experience driving sales.
Multi-tasks and prioritizes in a fast-paced and occasionally high-stress work environment.

QUALIFICATIONS:

A Bachelor’s degree or graduate degree is required.
A minimum of 5+ years of proven large team management experience is required.
A minimum of 10+ years of proven sales and marketing experience is required.
Demonstrated success in managing multiple projects and priorities simultaneously within short timelines; well-versed at connecting strategic objectives to tactical implementation.
Leadership experience in developing strategic marketing plans.
The ability to manage multiple projects, team members, and agencies and resolve conflict effectively.
Problem-solving skills and ability to propose and direct successful solutions.
Strong communication skills (oral and written and exceptional presentation skills.
Experience in the tourism industry and/or working for a big box hotel and/or DMO is preferred.

TOP PRIORITIES:

Develop and execute an annual sales and marketing strategy and plan.
Get to know the destination, absorb, and understand each of the 14 communities.
Build relationships with stakeholders and partners, including city, county, regional, and state officials.
Evaluate the current team, deployment, goals, performance, and policies and make recommendations.

If interested in learning more about this great opportunity, please apply or send your resume to our SearchWide Global Executive, Nicole Newman.

About SearchWide Global

SearchWide Global is a full-service executive search firm primarily for companies in the travel, tourism and convention, and hotel and lodging industries. We specialize in C-Level, Director, and Management level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies.

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Chief Sales and Marketing Officer, The San Francisco Peninsula