CHIEF FINANCIAL OFFICER (CFO)

Full time · East Bergholt, Suffolk · £60,000 to £72,000 plus share options

This is an exciting opportunity for a CFO to join a fast growing e-commerce brand with purpose. This will suit an enthusiastic and entrepreneurial accountant with post qualification experience looking to grow their career in a dynamic, award winning business.

We're looking for a qualified accountant ready for their first CFO role or an existing CFO who is happy to roll their sleeves up. You'll run our numbers end to end and, as part of the management team, actively drive the commercial decisions that grow She Grows Veg. As we grow, you'll build and lead the finance team beneath you. She Grows Veg has tripled its revenue every year since its inception and you could be part of what’s next!

About She Grows Veg

She Grows Veg sells premium heirloom vegetable and cutting flower seeds, sourced from a global network of artisan growers, as well as complementary gardening gear. Kate Cotterill and Lucy Hutchings founded the business in 2023. Since then we've won two RHS Chelsea Gold Medals and Suffolk Business of the Year 2026, and built a community of over 275,000 social followers with 50,000 email subscribers.

We sell direct to customers online at and wholesale through partners including Ocado, The Newt and the RHS. We're a team of 44, we're growing fast.

Our values, Sustainability, Support, Simplicity and Inspiration are core to who we are as a team and as a business. We exist to help as many people as possible discover the joy of growing their own food.

Why you'll love working here

Three years in, we’re growing at pace, have big ambitions and plenty of energy, so no two days ever look quite the same. Join us now and you’ll have a real hand in shaping what comes next.

A workplace like no other: our HQ is set in a beautiful walled garden, surrounded by our trial garden and extensive grounds

Our staff have different start times, so your working day can fit around your life
Unrivalled team spirit: we back each other, celebrate the wins and roll our sleeves up together when it gets busy
We'll help you flourish, with a development plan built around you and real support to grow into the role and beyond
A real stake in what you build: share options through our EMI scheme, so you share in the growth you help create

What you'll do

This is a hands-on role and you’ll have strong foundations to build on. Our bookkeeper is on hand, and the AI automations we’ve built handle the reconciliations, so your time goes on the insight rather than the admin.

Own the numbers

Run month end close and deliver management accounts by working day 10
Own the cash flow forecast and keep the CEO ahead of it
Build and run the annual budget and forecasts, reporting actuals against budget each month
Maintain our 3 year high level forecast and cashflow, essential in a fast growing business
Own stock valuation, margin reporting and channel profitability across direct and wholesale
Manage credit control with our wholesale partners and keep supplier payments running smoothly
Supervise our part time bookkeeper and work alongside our external accountants on payroll, VAT, corporation tax and year end

Fund the growth

Own our banking relationships and day to day treasury
Lead on financing, including working capital facilities and support the CEO with investor funding if required
Help prepare quarterly investor materials and support due diligence

Drive the business

Work with the CEO to shape our growth strategy and turn our ambitions into a plan backed by solid numbers
Lead pricing, margin and channel decisions, and use the data to challenge the management team when a change of direction is needed
Partner with colleagues across marketing, operations and product, giving every team the numbers it needs to hit its targets
Present the financial picture at our quarterly advisory board meetings and work with Kate to produce the quarterly board report
Set up the KPIs, dashboards and controls a business four times our current size will need

Lead with AI

Join our AI strategy pod and shape how we use AI across the business
Build on the AI automations we already run for reconciliations and push automation further into finance, so we spend less time processing and more time thinking

What you'll bring

Essential

Qualified accountant (ACA, ACCA or CIMA) with at least 5-10 years' experience since qualifying, including steering a business through tougher trading conditions as well as good ones
You've produced monthly management accounts, cash flow forecasts and budgets yourself, not just helped with them
Confident using AI tools in your everyday work, with examples of how you've used them to work faster or better
Strong commercial instincts: you can explain what the numbers mean, and what to do about them, to people who aren't accountants
This could be your first CFO role or your next one. Either way, you’re ambitious, curious and excited to build something from the ground up
Happy to roll your sleeves up in a growing business where there isn't always a defined process yet

Desirable

Experience in retail, ecommerce or consumer products, ideally with stock and multichannel sales
Experience with bank facilities, fundraising or investor reporting
Experience setting up or moving finance systems and automating processes
A love of growing things is a bonus, never a requirement

The package

Salary

£60,000 to £72,000, depending on experience

Share options

A real stake in a fast growing business: options under our EMI share option scheme, a tax advantaged scheme, subject to scheme rules and board approval

Hours

Full time, 37.5 hours a week

Location

Our HQ at East Bergholt Place, Mill Road, East Bergholt, Suffolk, CO7 6UP. Hybrid working can be supported, minimum of 3 days in the office.

Holiday

30 days inc bank holidays

Pension

Workplace pension with employer contribution

Reports to

Kate Cotterill, CEO

As the business grows, you'll build and lead the finance team beneath you. We'll agree a development plan with you in your first 3 months.

How to apply

Send your CV and a short note to jobs@shegrowsveg.com. In your note, tell us two things: a time your numbers changed a business decision, and one way you've used AI to make finance work better.

Closing date: 31st October. We'll review applications as they arrive, so don't wait.

She Grows Veg Ltd, East Bergholt Place, Mill Road, East Bergholt, CO7 6UP ·

Pay: £60,000.00-£72,000.00 per year

Benefits:

Casual dress
Company pension
Employee discount
Employee stock ownership plan
Free parking
Work from home

Ability to commute/relocate:

East Bergholt CO7 6UP: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

Do you have 1 years AI experience?

Experience:

Financial accounting: 5 years (preferred)

Language:

English (preferred)

Work Location: Hybrid remote in East Bergholt CO7 6UP

She Grows Veg Ltd

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