A BIT ABOUT SIBEL HEALTH:

With headquarters based in Chicago, IL and an international office in Seoul, South Korea, Sibel Health is an award-winning digital health startup with a mission to deliver Better Health Data for All®. We were founded out of a Northwestern University Biotechnology lab, with a specific focus on our most vulnerable patients - pregnant persons and babies - where we believe wireless monitoring has the potential to do the most good worldwide. We are seeking mission-driven individuals with a strong sense of purpose who believe that technology can improve the lives of our most vulnerable patients.

THE OPPORTUNITY:

We are looking for a sales-first Chief Revenue Officer (CRO) to sit shoulder-to-shoulder with our founder CEO, as a member of the executive team, and crack the go-to-market for the ANNE® platform in U.S. health systems. This is a 0-to-1 role, not a scale-a-mature-org role. Your first job is to sell - personally, in the field - until we have a proven, repeatable motion. This is a player-coach role in the truest sense. You will carry a bag, generate your own pipeline, get in front of CMOs, CNOs, CFOs, and value-based-care leaders, run the POCs, and close early enterprise deals yourself. As those deals compound, you will hire and build out the full revenue organization behind your own success – sales, marketing, and eventually customer success/renewals – and coach a team to do what you have proven can be done. You will not delegate the selling before the selling is figured out. The right person has done this before: personally taken a clinical or medtech product from early, founder-led deals to $5M–$10M+ in annual sales selling to health systems, and has sat at the executive table owning total revenue outcomes. You know what the first ten deals feel like, and you know how to turn them into a machine – and into a revenue organization.

WHAT YOU WILL BE WORKING ON:

Sell – Personally Carry the Bag (the Player)

Own a personal number. In your first 12 months you are the primary closer: you will source, advance, and sign early enterprise deals with health systems yourself, in partnership with the CEO – this is the core of the role, not a supporting activity.
Generate pipeline through direct, high-volume outbound and relationship selling – calling on CMOs, CNOs, CFOs, VBC and innovation leaders – and maintain the meeting, POC, and proposal activity levels required to find fit fast.
Run the full cycle hands-on: discovery, clinical and economic business case, POC / pilot design and execution, procurement, VAC/committee navigation, contracting, and close.
Design and personally run pilots and proofs-of-concept that convert into paid, expandable contracts – and ruthlessly kill motions that are not working.
Hit and report weekly and monthly activity and pipeline targets (meetings, qualified opportunities, POCs live, deals closed) – you will be measured on doing, not just planning.

Find the Repeatable Motion – 0 to 1 With the CEO

Work side-by-side with the founder CEO to define, test, and validate the ideal customer profile, the winning use case sequence, pricing, and the repeatable playbook – using real deals, not slideware, as the evidence.
Codify what works into a documented revenue motion: qualification criteria, the economic/clinical value narrative, the POC-to-contract path, and the objection handling that actually closes health systems.
Instrument the pipeline with honest, bottom-up forecasting and clear stage definitions, and own the revenue operations backbone (CRM architecture, comp plan design, deal desk) so we know the moment the motion becomes repeatable.

Build and Lead the Revenue Organization (the Coach)

Hire behind proven success – bring on enterprise AEs, clinical specialists, and marketing leadership only as the motion is validated, and scale toward a full revenue organization over ~24 months once repeatability is demonstrated.
Own total revenue outcomes end to end, including the eventual build-out of customer success and renewals/expansion functions as the installed base grows.
Coach in the field: run deals alongside your reps, join their calls, and transfer the playbook you personally built rather than handing off a theory.
Set the standard for activity, CRM discipline, pipeline hygiene, and accountability across the revenue organization – and lead by outselling, not just managing.

Marketing, Evidence & Channel (Owned as a Core Revenue Function)

Direct and ultimately build out the marketing function as a full peer to sales – positioning, the CMO/CNO/CFO value proposition, ROI and business-case tools, and clinical evidence summaries that help close deals.
Build a focused Key Opinion Leader and reference-account program at target institutions to generate proof, peer credibility, and referenceability.
Manage and grow strategic distribution channels as accelerants to direct selling – with clear account and company-wide pricing authority.
Partner with Clinical Affairs and R&D to publish the outcomes data (readmission reduction, ICU transfer avoidance, nursing workflow, NICU early discharge) that de-risks the enterprise sale.

Executive & Board Partnership

Serve as a member of the executive team and the primary commercial partner to the CEO and board: report pipeline reality, what is working and what is not, and the resourcing needed to scale once fit is proven.
Own competitive intelligence and market sizing to sharpen targeting and pricing as the motion matures.
Report directly to the CEO and represent total revenue strategy – sales, marketing, and future customer success/renewals – in board and investor settings.

ABOUT YOU:

You have personally taken a clinical, medical device, or health-tech product from early, founder-led deals to $5M–$10M+ in annual sales selling to U.S. health systems – and you can point to the specific deals you closed to get there.
You are a hunter first. You are energized by carrying a number, generating your own pipeline, and closing – and you are not looking for a role where someone else does the selling.
You have thrived in a pre-product-market-fit, 0-to-1 environment: you are comfortable with ambiguity, rapid iteration, and building the plane while flying it alongside a founder.
You are a genuine player-coach and eventual revenue executive: you have both personally closed $1M+ enterprise deals with hospital C-suite buyers (CMO, CNO, CFO) AND hired, coached, and scaled a revenue team behind your own success.
You navigate 6–18 month enterprise procurement cycles, VAC/committee dynamics, and GPO/IDN contracting, and you understand hospital economics and CMS value-based programs (HRRP, TEAM, APMs).
You run on activity and metrics: high call/meeting volume, disciplined CRM use, honest forecasting, and a bias toward doing over deliberating.
You have prior experience operating at the executive level – ideally with a CRO, VP Sales, or similar title – with direct exposure to board reporting and company-wide revenue strategy, not just quota-carrying sales management.
Experience with EHR-integrated workflow solutions and clinical evidence-based selling is a strong advantage; Epic familiarity a plus.
12+ years in healthcare technology, medical device, or clinical software commercial roles, including prior executive-level or head-of-revenue experience; Bachelor’s degree required, MBA a plus.
Excellent executive presence and board-ready communication – earned in the field, not just the boardroom.
Willingness to travel up to 50% of the time – this is a role that is won in person, in front of customers.

YOU MAY THRIVE IN THIS ROLE IF:

You want to be the one who cracks it – you are excited to go 0 to 1 and personally prove a sales motion, not inherit one, while building toward a full revenue organization you will ultimately lead.
You love selling and want to keep your hands on deals even as you build and lead a team and eventually an executive function.
You want a true partnership with a founder CEO – working the field together and figuring it out deal by deal, with a seat at the executive table.
You measure yourself by pipeline generated, deals closed, and the health of the revenue organization you build, and you bring the activity and grit a 0-to-1 role demands.
You are mission-connected and see better patient outcomes and commercial success as the same goal.

BENEFITS:

Medical, dental, vision, life, and disability insurance.
"Take as much time as you need" policy.
Simple IRA plan with employer matching.
Company sponsored events and lunches.
Yearly stipend for professional development.
Opportunity to be part of a dedicated and driven team that is here to disrupt and revolutionize wireless monitoring.

Sibel Health Inc.is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Sibel Health

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