The Snow Peak Person is both an outdoor enthusiast and a passionate creative. They believe in their talents and capabilities, are thoughtful in their approach and have a deep appreciation for their work and the world around them. Snow Peak People don't shy away from growth or new challenges; they're team players who prioritize connection and communication – and they're serious about play.

The Sales Director is responsible for developing successful teams, strategic account relationships, guiding management of the territory sales reps / accounts, and determining creative ways to meet and exceed sales targets & goals. To be successful, the Sales Director will need to drive expansion efforts in alignment with regional plans and resources, serve as a leader and mentor with strong analytical skills, and maintain a profitable sales department. This position is a full time exempt salaried position with benefit eligibility and reports to the Chief Revenue Officer. Availability on weekends, evenings, and holidays is occasionally expected, and ability to travel up to 40% is required.

THIS POSITION MIGHT BE A GOOD FIT IF YOU

Share a passion for the outdoors and the beneficial role it plays in people's lives
Express curiosity and creativity by taking initiative and be resourceful
Understand your effect on business targets
Make a memorable impact by being approachable, respectful, responsible, and joyful
Value all people for their skills, experience, and unique perspectives

What You Will Do

Go To Market Evolution

Drive Snow Peak USA efforts to continuously evolve global go to market eco-system. Work cross-functionally and collaboratively to develop the necessary tools, processes and calendar frameworks that support Snow Peak USA go to market efforts.

Team Evolution

Guide the Wholesale Sales Manager(s), Sales Specialist(s), Dealer / Customer Experience and After Service Teams. Partner with Chief Revenue Officer to architect a growing team consistent with the needs of the business. Focus on internal connectivity across functional departments that contribute to the day to day execution of the business.

Sales – Distribution, Channel & Strategic Account Management

Lead the efforts required to responsibly expand the wholesale distribution footprint for Snow Peak USA. Strategically and tactically influence key stakeholders that support the wholesale trade partners from sell-in to sell-through. Play an active role in directly managing key business relationships, while ensuring the team structure is set to support our field sales reps and entire account base.

Strategically lead sales with key business partners, ROW account base, and pro deals.
Work in coordination with Sales Ops / Experience Manager to launch after service initiative
Lead and implement the following on a seasonal basis:
- Order Form Creation & Distribution:
  - Gear – Generated through work being done with Elastic
  - Apparel – Generated by SPJ Form from ID&P
- Price Lists: Generated from creation of order form
- Minimum Advertise Price Policy
- Seasonal Sales Programs
- At Once Sales Programs
- Forecasting
- Shop In Shop Partnerships
- Sample Management & Distribution

Sales Operations

Develop meaningful programs, tools and partnerships to effectively support our GTM efforts. Build relationships across Snow Peak's key stakeholders to help execute the support of our strategic and wholesale partners. Establish the right processes and procedures that creates a positive working environment across functional groups. Specific actions below –

Overview

Daily: Order Processing Questions, Process Evolution
Weekly: Order Management Tracking / Reporting
Monthly: Monthly Business Review

Tools

SPS Commerce: Analytics, Fulfillment
Zendesk: High Level Reporting / Tracking Incoming Communication Trends & Workloads
Elastic: Oversee Seasonal Launches in Partnership With Sales Specialist Work
Asana: Project/ Workload Management
Systems Evolution: EDI Integration, Drop Ship Launches
Product Information Database: Partnering with Inventory & Demand Planning Team
Future: SPARC, Locally

Events

Play critical role in establishing Snow Peak presence at National, Regional and Localized events that bring the Snow Peak Brand to life. Lead the efforts to plan and execute internal events, consumer engagement and external tradeshows. Specific events below –

Sales Meetings: Spring | Summer & Fall | Winter, Seasonal Account Visits to PDX
Consumer Engagement: Snow Peak Way Camping Festivals
Tradeshows: Grassroots Connect (GOA), Outdoor Retailer, Overland Expo, Project

Snow Peak Japan Connectivity

Contribute to the crucial relationship and partnership with Snow Peak Japan. Establish the right cadence and connectivity with key stakeholders in Japan that support the Snow Peak USA business needs. Identify and lead efforts to close gaps as necessary.

R&D Participation: NPI Process
GTM Calendarization: Working with SPJ to Understand Snow Peak USA Needs & Aligning with Snow Peak Japan Deliverable Timelines
Annual, Seasonal & At Once Forecasting: Gear & Apparel, SMU Products & Co-Labs

Additional Contributions

Contribute to Setting Annual Revenue Goals & Targets
Guide Annual Operating Plan Initiatives & Effectively Manage Budget Frameworks
Contribute to monthly/quarterly/annual category analysis, including share development, retail space development, and brand/promotional activities
Resolve customer complaints, staffing problems, and other issues that may interfere with efficient sales operations
Remain well informed and connected on products, applications, technical service, training, and market conditions
Evaluate, improve, and report the efficiency of business processes and procedures to enhance profitability and qualitative results
Engage in effective feedback systems to monitor and communicate operational and strategic alignment with interdepartmental objectives
Develop employee career pathing by coaching, mentoring, and providing effective performance feedback; inspire a culture of learning and development
Communicate transparently and resolve conflicts to foster a successful team that encourages the appreciation of diverse perspectives as well as cohesiveness

Performs Other Related Duties And Projects As Assigned

MUST HAVE

Education/Certifications

Bachelor's degree or equivalent

Experience

7+ years of experience in sales
3+ years of experience in sales management
3+ years of experience managing a sales team

Skills

Proficient understanding of Microsoft Office Suite or related software
Proficient knowledge of compliance related laws and regulations
Proficient understanding of project management fundamentals
Advanced writing and documentation experience with demonstrated success in strategic messaging
Advanced expertise in excel and analytical analysis and reporting
Expert sales, customer service, and negotiation skills
Expert understanding of the financial and business acumen to drive profitability

Abilities

Ability to act with integrity, professionalism, and confidentiality
Excellent presentation and public speaking
Excellent leadership and management skills with ability to motivate
Excellent interpersonal, negotiation, and conflict resolution skills
Superior time management skills with ability to manage dynamic eco-systems
Superior problem-solving abilities to meet ambiguous and multicultural needs
Extremely organized with meticulous attention to detail

Physical Effort

Prolonged periods sitting at a desk & working on a computer
Able to stoop, kneel, bend at the waist, and reach
Must be able to lift up to 35-50 pounds at times
Effective written and verbal communication with a diverse audience
Travel up to 40% of the time

NICE TO HAVE

Experience with Japanese language & culture
Experience with a global brand
Experience in the outdoor, lifestyle, food & beverage, home or apparel industries

All of our employees enjoy paid time off for making an impact and qualifying sick leave. All of our employees are also eligible for wilderness first aid certification, donation matching, annual company retreat and/or camping trip, mass transit assistance, access to online professional development training, a Snow Peak gear package, a seasonal Snow Peak Apparel allowance, access to outdoor gear discounts, and generous discounts on Snow Peak gear and apparel.

In addition, our regular full-time employees also have access to medical coverage with vision and alternative care, comprehensive dental, employer match to retirement contributions, paid vacation and holidays, bike commuting allowance, free mental health appointments, and paid parental leave.

At Snow Peak we value all of our employees by providing competitive and equitable base pay, and by promoting a progressive culture of trust, collaboration, inclusion, and development.

All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, gender identity, sexual orientation, marital status or age. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. Snow Peak USA is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch – we'd love to connect and see if you could be good for the role.

Snow Peak USA, Inc.

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Sales Director, Wholesale & Sales Operations