About the Role

The Associate Director of GTM Enablement will join a private investment firm, in their Austin, TX or San Francisco, CA office. This firm focuses on lower middle market. The Associate Director will lead the design and execution of the firm's go-to-market infrastructure, with a focus on scaling marketing and sales systems through automation, analytics, and AI enablement. For more information about the firm, please apply for the position and meet one of our recruiters.

Key Responsibilities

Optimize the firm’s full go-to-market tech stack, including Pardot, Salesforce, PowerBI, and other systems powering marketing and business development operations
Build and maintain scalable automation workflows for investment research, market trends analyses, email/marketing campaigns, lead nurturing, and multi-touch outbound efforts
Develop and manage lead scoring, routing logic, and data enrichment processes to support sales enablement and improve lead-to-meeting conversion rates
Implement and train the team on AI-powered tools for prospecting, investment/market research, copywriting, follow-ups, and personalization at scale
Support execution of targeted account campaigns, ensuring systems are in place for segmentation, outreach orchestration, and attribution
Assist in vendor evaluations and third-party integrations with marketing/sales tools as needed
Drive ongoing adoption of systems and processes through training, documentation, and team enablement
Stay current with GTM trends, AI technologies, and operational best practices

Professional Experience & Qualifications

2-4 years of experience within B2B SaaS, Private Equity, Venture Capital or Management Consulting environment.
Proven track record implementing GTM systems, automating workflows, and integrating AI/ML to enhance performance and reduce manual effort.
Experience with General LLMs (ChatGPT, Perplexity, Anthropic, etc.) required.
Experience with Salesforce, Salesloft, Pardot and Leadfeeder preferred.
Intellectual curiosity.

Education

A Bachelor's degree is required. Preferred fields include Engineering, Information Systems, Data Science or Data Analytics.

Salary

Salary is competitive and commensurate with experience and ability to perform on collective goals.

About Soul Equity Solutions

Soul Equity is a retained Executive Search firm, dedicated exclusively to guiding Middle Market Private Equity Firms and their Portfolio Companies to best-in-class talent.

We work exclusively with Middle Market Private Equity firms to grow their internal teams and transform their portfolio companies. Our boutique recruiting experience is highly bespoke and curated to our clients’ needs.

This firm is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Soul Equity Solutions

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Associate Director of GTM Enablement