Southeast Steel Systems in Tampa, FL. is seeking a high-impact, hands-on Chief Revenue Officer to lead the company’s Sales transformation, revenue growth strategy, and revenue operating infrastructure across the organization. This is not a traditional executive sales leadership role. The CRO will serve as the senior commercial leader responsible for building a scalable, measurable, and accountable revenue engine while operating as a strategic business partner to executive leadership and the private equity ownership group.

The ideal candidate will combine hands-on sales execution with executive-level leadership capability. This individual must be comfortable operating in the details of pipeline management, forecasting, CRM discipline, pricing governance, sales accountability, and market expansion while also leading board-level revenue discussions, executive reporting, and long-term commercial growth planning. This role requires a builder mindset, operational discipline, executive communication capability, and the ability to create alignment between sales, operations, finance, leadership, and ownership stakeholders.

The successful candidate will help professionalize and scale the Sales organization while improving visibility, forecasting accuracy, margin quality, accountability, and revenue performance across Southeast Steel Systems locations in FL & GA.

Why This Role Matters

The Chief Revenue Officer will play a critical role in shaping the future growth and operational maturity of Southeast Steel Systems.

This role will lead the transformation of the company’s infrastructure by building scalable systems, improving accountability, strengthening forecasting discipline, expanding market reach, and aligning revenue strategy with operational and financial performance.

The CRO will also serve as the commercial bridge between Southeast Steel Systems and the private equity ownership group by translating revenue performance into executive-level business insights, board presentations, and growth strategy discussions.

This role is essential to helping the company scale profitably, improve commercial visibility, strengthen leadership accountability, and support long-term growth initiatives.

Position OverView

The Chief Revenue Officer will lead all commercial strategy, revenue infrastructure, sales accountability, forecasting discipline, territory growth, CRM ownership, pricing governance, and executive revenue reporting across Southeast Steel Systems.

This leader will own the development of a disciplined and measurable commercial operating system capable of supporting scalable and profitable growth across existing and future markets.

The CRO will partner closely with executive leadership, finance, operations, and ownership to improve:

Revenue growth
Forecast accuracy
Margin performance
Pipeline visibility
Sales accountability
Commercial reporting
Territory expansion
Market penetration
Operational alignment
Executive visibility into revenue performance

Reports To

Chief Financial Officer and Partners with the Private Equity Leadership Team

Key Objective of the Role

Build a professional revenue engine that is measurable, repeatable, and scalable across Southeast Steel Systems by owning pipeline visibility, pricing discipline, rep performance, territory growth, CRM adoption, and revenue accountability.

Core Responsibilities

Revenue, Infrastructure, and Commercial Operations

Build, implement, and own the company’s revenue operating infrastructure
Establish and lead disciplined pipeline review cadence and forecasting processes
Develop and enforce CRM discipline, stage requirements, forecasting standards, and reporting expectations
Create executive-level KPI dashboards and commercial scorecards
Improve revenue forecasting visibility and accountability across all commercial activities
Standardize pipeline management, quote tracking, customer activity reporting, and sales process execution
Establish commercial operating rhythms that improve accountability and transparency

CRM Ownership and Forecasting Discipline

Serve as the executive owner of NetSuite CRM and commercial reporting infrastructure
Ensure CRM becomes the central system for forecasting, customer activity, quoting, reporting, and pipeline management
Improve CRM adoption, reporting accuracy, and forecasting discipline across the organization
Establish clear stage definitions and exit criteria to eliminate inflated or unsupported forecasting
Build reporting structures tied to pipeline health, conversion rates, bookings, margin quality, and forecast confidence

Sales Leadership and Performance Management

Lead, coach, and develop the sales organization with a strong focus on activity, accountability, conversion, and profitable growth
Create measurable sales objectives, accountability, and performance expectations tied to activity, profitability, and revenue for each representative
Build and implement rep scorecards that monitor productivity, pipeline health, close rates, pricing discipline, and margin performance
Conduct regular business reviews with sales staff and support quarterly business reviews for key customers and top accounts
Identify talent gaps and partner with leadership to recruit, onboard, and develop outside sales representatives and other commercial roles as needed
Build a culture of accountability, urgency, ownership, and disciplined execution

Territory and Market Expansion

Build and execute a territory expansion strategy that begins with Tampa and extends into Georgia, South Carolina, Alabama, the Florida Panhandle, and other targeted growth markets
Create a clear territory coverage map and leadership structure to support expansion efforts
Evaluate customer concentration, geographic opportunity, and rep coverage to align resources with growth potential
Drive the rollout of outside sales representatives into new and existing markets
Increase market penetration through proactive prospecting, territory planning, channel development, and customer relationship building

Channel Development and Strategic Selling

Develop and execute territory growth strategies across Tampa, Adel, and targeted expansion markets
Evaluate market opportunity, territory coverage, customer concentration, and commercial resource allocation
Support rollout of commercial expansion efforts into new geographic markets
Increase market penetration through proactive business development, channel expansion, and strategic relationship growth
Identify growth opportunities across contractors, erectors, general contractors, owner builders, municipal accounts, and industrial sectors

Pricing Governance and Margin Quality

Partner closely with finance and executive leadership on pricing strategy and margin improvement initiatives
Improve pricing discipline, quoting governance, and commercial approval structures
Align sales behaviors and incentives with profitable growth objectives
Monitor margin attainment across customers, territories, project types, and commercial segments
Improve forecasting quality and reduce pricing inconsistency or quote leakage

Private Equity Partnership and Executive Reporting

Serve as the Sales/Revenue bridge between Southeast Steel Systems and the private equity ownership group
Translate sales performance into executive-level business insights and reporting
Develop and present board-level revenue presentations, KPI dashboards, and forecasting updates
Present pipeline health, revenue trends, growth strategy, margin performance, and operational alignment updates to executive leadership and ownership stakeholders
Build credibility with ownership through disciplined reporting, forecasting accuracy, transparency, and measurable performance management
Support long-term growth planning, scalability initiatives, and acquisition-related commercial integration efforts

Sales Compensation and Incentives

Evaluate and redesign commission plans and incentive programs to support accountability, margin performance, service adoption, and strategic priorities
Implement and monitor a new commission structure across Southeast Steel Systems
Ensure compensation plans motivate desired behaviors, support business goals, and reward profitable growth
Partner with leadership and finance to measure effectiveness and adjust where necessary

Marketing and Brand Growth Support

Partner in the development and execution of marketing strategies that support revenue growth and market visibility
Help drive updated Southeast Steel Systems branding, logo usage, and commercial messaging
Support launch and commercialization of a new website, including lead flow alignment and digital visibility
Collaborate on SEO, AEO, SEM, digital advertising, and targeted outreach efforts
Support sales enablement through marketing materials, signage, fleet branding, and market-facing collateral
Ensure marketing activity is connected to measurable revenue and pipeline outcomes

Required Qualifications

Bachelor’s degree in Business, Sales, Marketing, Finance, Construction Management, or related field, or equivalent executive-level experience
10+ years of progressive leadership experience in sales, commercial operations, revenue leadership, business development, or related functions
Proven success leading revenue growth initiatives within manufacturing, construction, industrial, building products, or related sectors
Strong experience building Sales systems, forecasting infrastructure, CRM discipline, and accountability frameworks
Experience operating in highly hands-on, operationally focused Sales environments
Strong pricing, margin management, and forecasting discipline
Executive-level communication and presentation capability
Experience working cross-functionally with operations, finance, executive leadership, and ownership stakeholders
Experience operating within private equity-backed, high-growth, or accountability-driven business environments
Experience presenting revenue strategy and forecasting information to executive leadership, ownership groups, or boards

Preferred

Experience in steel systems, metal buildings, manufacturing, construction, building products, industrial distribution, or related sectors
Experience implementing or leading CRM systems such as NetSuite CRM or similar platforms
Background in multi-location operations and territory expansion
Experience developing sales compensation structures and performance scorecards
Strong familiarity with channel sales, partner development, and market segmentation
Experience supporting branding, lead generation, and commercial marketing initiatives
Exposure to private equity, high growth, or operational transformation environments

Key Competencies

Sales & Executive leadership
Sales strategy
Revenue accountability
Forecasting discipline
CRM ownership
Pricing and margin management
Board-level communication
Private equity partnership capability
Sales Territory and market expansion
Sales accountability
Operational alignment
Financial acumen
Executive communication
Commercial infrastructure development
Strategic growth leadership
Cross-functional leadership
Process improvement
Team development
Hands-on execution

This opportunity may be an ideal fit for executives currently serving as:

Chief Revenue Officer
Chief Commercial/Sales Officer
EVP of Sales
SVP of Sales
VP of Commercial Operations
VP of Sales and Marketing
Commercial Director
Revenue/Sales Operations Executive

PI284476420

Southeast Steel Systems

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