ROLE: GTM Lead (Go-To-Market Strategy, Execution & Revenue Ownership)

LOCATION: New Delhi/NCR (Hybrid/Onsite)

NOTICE PERIOD: Immediate Joiner

EXPERIENCE: 4–6 years

SALARY: INR 6-10 lakhs P.A

WORKING DAYS: 5

About SpatialChat

At SpatialChat, we build immersive virtual environments for events, collaboration, and online education, bringing back the human layer missing from traditional video calls. Our platform powers large-scale virtual conferences, networking events, career fairs, and community experiences for B2B customers globally.

Alongside SpatialChat, we operate Teemyco (virtual offices & async collaboration) and Pensil (community platform). This role will work across all three brands, building repeatable GTM engines that drive pipeline, adoption, and revenue.

Role Overview

As the GTM Lead, you will own the design and execution of our top-of-funnel and pipeline generation engine. This is a builder role at the intersection of growth, data, and systems, not a traditional SDR or demand gen function.

You will define ICPs, build target account strategies, design outbound and allbound motions, and create repeatable GTM playbooks that scale across SpatialChat, Teemyco, and Pensil. Working closely with Sales, Marketing, and Leadership, you will turn positioning into execution, campaigns into pipeline, and insights into a scalable revenue engine.

Responsibilities

Account Research, Targeting & GTM Foundations

Define ICPs, segmentation, category POVs, value propositions, and buying triggers
Build and maintain high-quality target account lists using tools like Zoominfo, Clay, LinkedIn Sales Navigator, and data enrichment platforms
Identify buying signals and map decision-maker personas across accounts
Structure and document account-level insights to enable highly personalized outreach

Positioning, Messaging & Outreach Enablement

Translate GTM insights into clear positioning and messaging frameworks
Convert account intelligence into personalized narratives for sales-led and product-led motions
Ensure messaging consistency across email, LinkedIn, sales conversations, and launch campaigns

Outbound Campaign Design & Execution

Design and run multi-touch outbound campaigns across email and LinkedIn using Sales Handy, Smartlead, Instantly, or similar tools
Own outbound infrastructure: domain setup, warm-up routines, deliverability, and sender reputation management
Continuously test and optimize subject lines, copy, sequencing, and timing to improve engagement and meetings booked

Pipeline Generation & Lead Qualification

Respond to inbound and outbound replies with context-aware follow-ups
Pre-qualify leads based on ICP fit, intent, and buying readiness
Maintain accurate pipeline hygiene, follow-ups, routing, and handoffs to sales teams

Launch Planning & Demand Programs

Translate product roadmaps and launches into structured demand generation programs
Orchestrate outbound, inbound, content, and sales motions around key GTM initiatives

Playbooks, Reporting & Optimization

Build repeatable GTM playbooks across outbound, SEO, paid, and brand-led growth
Track and report key GTM KPIs: outreach volume, open rates, reply rates, meeting conversion, and pipeline created
Build dashboards and reports for leadership visibility and decision-making
Analyze campaign and segment performance to identify high-performing audiences and patterns
Feed insights back into targeting, messaging, sequencing, and GTM strategy to continuously improve results

What We’re Looking For

4–6 years of experience in outbound sales, growth operations, or demand generation in B2B SaaS
Proven experience building repeatable outbound or allbound GTM engines from scratch
Strong understanding of ICP definition, segmentation, and account-based GTM motions
Hands-on experience with outbound tooling, deliverability management, and campaign optimization
Data-driven mindset with comfort owning pipeline metrics and revenue impact
Ability to work cross-functionally with Sales, Marketing, and Leadership
High ownership, systems thinking, and comfort operating in ambiguous, fast-moving startup environments

Technical Skills Required

GTM & Growth Tooling:

Clay, LinkedIn Sales Navigator, Zoominfo
Sales Handy, Smartlead, Instantly (or equivalent outbound tools)
CRM systems (HubSpot, Salesforce or equivalent)

Data & Reporting:

Funnel analytics, cohort analysis, KPI tracking
Dashboarding and reporting (CRM reports, spreadsheets, BI tools)

Outbound Infrastructure:

Domain setup and warm-up
Email deliverability and sender reputation management
Sequence design and experimentation frameworks

Core GTM Capabilities:

ICP definition & segmentation
Account-based marketing (ABM) motions
Allbound GTM strategy (outbound + inbound + content + sales alignment)

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