Reports To: Operations Manager
Location: Oswestry
Department: Sales Operations / Business Operations

Role Overview

The Sales Operations Coordinator supports the day-to-day execution of the sales operations process, ensuring that opportunities, proposals, and order documentation are accurate, well-organised, and progressed efficiently through the defined sales stages.

Working under the guidance of the Sales Operations and Operations leadership team, this role provides administrative and coordination support across sales activity, helping maintain pipeline visibility, documentation quality, and process consistency.

Key Responsibilities1. Sales Process Support

Assist in progressing opportunities through the sales stages (Qualify → Propose → Agree → Close) by:
Updating CRM records
Tracking key actions and dependencies
Following up on outstanding inputs with internal teams
Maintain clear and accurate records of:
Opportunity status
Key dates and milestones
Supporting documentation

2. Proposal & Documentation Support

Prepare and format:
Sales quotations
Proposals
Statements of Work
Ensure documents are:
Complete
Using approved templates
Version-controlled and correctly stored
Support the coordination of inputs from Sales, Finance, and Operations for proposal preparation

3. CRM & Data Administration

Maintain CRM accuracy, including:
Opportunity updates
Customer and contact records
Activity tracking
Support pipeline reporting by ensuring:
Data is up to date
Required fields are completed
Assist with the preparation of basic reports and dashboards

4. Deal Desk & Approval Support

Support the deal desk process by:
Collecting required documentation
Tracking approval status
Following up with stakeholders to ensure timely responses
Ensure all required approvals and documentation are captured and stored appropriately
Escalate delays or issues to the Sales Operations or Operations Manager as required

5. Bid & Tender Coordination Support

Assist with bid and tender processes by:
Formatting responses
Collating inputs
Tracking deadlines and deliverables
Maintain and update:
Bid templates
Document repositories

6. Cross-Functional Coordination

Liaise with internal teams (Sales, Finance, Operations, Legal) to:
Gather information
Coordinate timelines
Ensure tasks are completed
Support smooth handover of won deals to delivery teams by ensuring required documentation is complete

7. Process & Administrative Support

Follow defined sales operations processes and guidelines
Maintain organised filing and document management systems
Identify and highlight process gaps or inefficiencies to management

Skills and Experience

Previous experience in an administrative, coordination, or support role (sales support, operations, or office administration preferred)
Strong organisational and time management skills
High attention to detail, particularly with documentation and data
Comfortable working with Microsoft Office and CRM systems
Good communication skills and ability to work across teams

Pay: £33,000.00-£37,000.00 per year

Work Location: In person

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Sales Operations Coordinator