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Apply Directly here: https://ats.rippling.com/stadium-live-studios/jobs/9abe6590-7161-46b0-804d-ef8fe932744c

Applications missing the required information will not be reviewed.

About Stadium Live Studios

Stadium Vault is currently our primary focus. It’s a gamified sports and TCG collectibles commerce platform where fans rip packs, build collections, and compete for rare cards. Think sports cards x Whatnot x content-first commerce. We’ve crossed $4M in annualized revenue and we’re just getting started.

Stadium Vault is built on the foundation of Stadium Live, the #1 Gamified Sports & Entertainment Platform for Next-Gen Fans and the product that put us on the map. Think modern-day Barstool Sports x Duolingo for sports. Our content reaches millions monthly across TikTok, Instagram, YouTube, Snap, and directly inside our app. We are backed by Union Square Ventures, KB Partners, Kevin Durant (35VC), and the founders of NBA Top Shot, Zenly, and Club Penguin.

This is a full-time role for a growth-obsessed operator who wants to own acquisition and purchase conversion for Stadium Vault at a pivotal moment in the company’s trajectory.

About The Role:

We’re hiring a GTM & Growth Hacker who will work directly alongside our Head of Growth and our content & media team to drive user acquisition and purchase conversion for Stadium Vault. This is not a role for someone who waits to be told what to do. We need a relentless initiator with a first-principles mindset who can move from strategy to execution fast, testing every lever, owning every channel, and building the growth playbook from the ground up.

You will be the engine behind how we grow Stadium Vault. Not just through paid ads, UGC pipelines, creator partnerships, community flywheels, and organic social, but through whatever other growth tactics and unconventional approaches you bring to the table. We don’t want someone who executes a standard playbook. We want someone who invents new ones. If it can bring in a user or convert a buyer, you’re already thinking about it.

What You'll Do:

Growth Strategy & Execution

Partner with Head of Growth to develop and execute Stadium Vault’s multi-channel growth playbook grounded in data, experimentation & clear frameworks
Identify and test new distribution channels, tactics, and creative approaches with clear hypotheses and fast cycles

UGC & Creator-Led Growth

Build and manage a structured UGC pipeline by recruiting creators, briefing content, and turning their output into high-performing paid and organic assets
Identify, activate, and cultivate micro and mid-tier creators in the sports cards, TCG, and sports fandom space
Develop repeatable creator programs that generate authentic, conversion-oriented content at scale

Paid Acquisition

Assist in planning, launching, and optimizing paid campaigns across Meta, TikTok, Google, and emerging platforms
Collaborate with the content team to develop high-performing ad creative across static, video, and UGC-native formats
Build a scalable paid infrastructure that supports rapid iteration without wasted spend

Organic & Community Growth

Design and execute organic growth strategies across TikTok, Instagram, YouTube, X, and Reddit by leveraging trends, hooks, and timing
Build community growth loops inside the product and across social channels that drive retention and referrals
Partner with the content team to turn every drop, rip event, and leaderboard moment into a distribution opportunity
Identify and activate community-native growth tactics like referral mechanics, ambassador programs, Discord and Reddit seeding, and more

Other Growth Tactics: You Tell Us

Beyond paid, UGC, and organic, we expect you to bring tactics we haven’t listed here. Think novel acquisition loops, partnership plays, platform-specific hacks, or community mechanics that are native to the collectibles space
Leverage AI tools and emerging tech to move faster - whether that is creative production, research, or finding efficiencies
Propose, test, and own at least one growth channel or tactic that doesn’t exist in our current playbook
Stay ahead of where collectibles culture, sports fandom, and creator commerce are moving and turn those signals into early-mover growth advantages for Stadium Vault

Analytics & Reporting

Assist in monitoring growth metrics and reporting by setting clear KPIs, building dashboards, and communicating performance to leadership
Maintain a rigorous testing culture with documented results, clear attribution, and actionable next steps

What You'll Get:

A seat at the table at a high-velocity startup with real revenue, real users, and a genuine shot at becoming the defining platform in gamified sports commerce
Direct partnership with the Head of Growth and full visibility into company strategy and investor relationships
Ownership over one of the most critical functions in the business at exactly the right moment
Competitive compensation, equity, and the chance to build something that matters in a space you actually care about

Who's This For:

This role is for someone who has lived inside a growth function and has the scars to prove it. You’ve run paid, built UGC programs, and figured out organic distribution without a massive budget. You’re a first-principles thinker who doesn’t need a playbook handed to you. You see growth opportunities everywhere, especially unconventional ones, and you move on them quickly.

You’re deeply curious about sports cards, TCG culture, collectibles, or adjacent communities, not because it’s a job requirement, but because you genuinely find this world interesting. You understand that Stadium Vault sits at the intersection of fandom, commerce, and competition, and you have instincts for how to reach and convert

Qualificatrions:

3–6 years of experience in growth marketing, content strategy,or a closely related role at a consumer startup or high-growth product
Proven track record driving measurable user acquisition and/or revenue growth.
Driven organic distribution across platforms like IG, Tiktok, Youtube, or Reddit with a strong sense of what formats drive conversion
Hands-on experience running paid campaigns on Meta and TikTok with a grasp of creative testing and attribution
Experience building or managing UGC programs and creator partnerships at scale
You’re comfortable with core acquisition metrics (CPI, CPC, ROAS), cohorted LTV:CAC analysis , and building dashboards in Looker, Mixpanel, or equivalent
A genuine first-principles mindset: you question assumptions, build frameworks from scratch, and move fast
Excellent written communication. You can brief a creator, write an ad, and write a strategy doc equally well
Based in Toronto or able to work hybrid from our downtown Toronto office

Nice To Have:

Experience in collectibles, sports cards, TCG, gaming, or adjacent fandoms, either professionally or as a hobbyist
Experience with growth at a marketplace or two-sided commerce platform
Familiarity with community-driven growth tactics: ambassador programs, Discord communities, Reddit, referral mechanics
Experience with influencer marketing or creator economy platforms (Whatnot, Whatnot Ads, TikTok Shop, etc.)
Prior experience at a startup with fewer than 30 people where you had to build from scratch

How To Apply:

Note: Applications missing the required context will not be reviewed. We care more about demonstrated instincts and results than a polished resume. Please include:

A short intro (2–3 paragraphs max). Tell us about a growth challenge you owned and what you actually did to solve it
One or two specific examples of campaigns, programs, or experiments you ran: what you tested, what worked, what didn’t, and what you learned from it
Links to any relevant work, case studies, or public projects that show your thinking and execution

We’re moving fast. If you’re the right person, you’ll know it when you read this.

https://ats.rippling.com/stadium-live-studios/jobs/9abe6590-7161-46b0-804d-ef8fe932744c

Stadium Live Studios

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GTM & Growth Hacker (Collectibles)