At STN Digital, we help the biggest brands in sports and entertainment win on social media. Our work powers global tentpole events, builds fanbases, launches shows, sells products and shapes culture for partners like Netflix, NFL, Hulu, Nike, NBA teams and more.

We’ve spent over a decade becoming the most trusted social-first agency in the industry. Now we’re building the next chapter: a company that scales with intention, precision and elite performance.

The Sales Operations Manager role is the operational engine behind our sales organization. You’ll oversee CRM structure, lead management, reporting, forecasting support, workflow optimization and the cross-functional alignment that drives predictable revenue growth. You’re analytical, organized, confident in owning systems and skilled at partnering across teams to improve how the business runs.

This is not a quota-carrying sales role but you will be a strategic partner to Sales, Marketing and Client Success, enabling the organization to move faster and smarter.

The Role

The Sales Operations Manager owns the effectiveness and integrity of STN’s sales systems, ensuring every lead, workflow and pipeline stage is accurate, organized and strategically utilized.

You will optimize the CRM, lead key reports, support forecasting accuracy and collaborate cross-functionally to improve how the business tracks, manages, and grows revenue opportunities.

What You’ll Do

Own CRM Structure, Hygiene & Optimization
- Maintain and evolve CRM architecture, workflows, automation and data rules
- Ensure accurate, clean, real-time data across contacts, deals, activity logs and lead status
- Conduct regular audits and implement meaningful system improvements
- Drive CRM adoption, compliance and best practices across the sales organization
Lead Reporting, Dashboards & Revenue Visibility
- Build and maintain dashboards for pipeline health, lead performance and sales pacing
- Deliver weekly performance summaries and monthly leadership reporting
- Identify trends, gaps, and opportunities to improve conversion and efficiency
- Translate data into clear, actionable insights for non-technical stakeholders
Contribute to Forecasting Accuracy & Leadership Visibility
- Support forecasting efforts by ensuring pipeline accuracy and reliable data inputs
- Help leadership interpret pacing, trends and risk areas
- Recommend process updates that improve predictability and reduce variance
- Create quarterly sales lookback and look forward reports for the CEO, COO and SVP, highlighting performance drivers, opportunities and recommendations
Support Deal Progression & Pre-Sales Operations
- Partner with sales leads to keep deals moving by coordinating next steps, scheduling meetings and maintaining accurate notes and qualification details
- Submit and track pricing or scoping requests once a deal is qualified, ensuring alignment with internal standards and operational requirements
- Review and QA RFPs, inbound opportunities, and deal materials to confirm fit, readiness and strategic alignment with STN’s capabilities
- Partner with Sales, Marketing, and Client Services to maintain consistent deal progression expectations and smooth cross-functional collaboration
Partner Closely with Marketing on Revenue-Generating Operations
- Collaborate on email workflows, nurture sequences and demand-gen alignment
- Maintain segmented lists, marketing-to-sales handoff rules and attribution tracking
- Ensure all systems across Marketing and Sales are tightly integrated and efficient
Strengthen Sales Enablement & Internal Infrastructure
- Own the upkeep of internal tools, templates, playbooks and documentation in partnership with SVP of Client Partnerships
- Create operational clarity through well-defined processes and standardization
- Evaluate new tools, automations or improvements that increase speed and accuracy in partnership with Operations team

Most Critical Outcome (MCO)

Maintain an accurate sales pipeline and deliver monthly insights that improve forecasting clarity and system efficiency

What Success Looks Like

Maintain CRM and pipeline accuracy to support reliable forecasting and revenue visibility
Deliver weekly and monthly reporting on time with insights that highlight pacing, risks and conversion opportunities
Improve forecasting predictability quarter over quarter by reducing variance and strengthening data inputs
Ensure smooth cross-functional deal progression, with clear next steps, accurate qualification details, and timely pricing/scoping submissions
Keep sales systems and documentation organized and up to date, enabling the sales team to move faster with less operational friction

Who You Are

A systems thinker with strong business operations intuition
Highly skilled in CRM management with the ability to architect workflows and automations
Able to translate complex data into clear insights and business recommendations
A natural collaborator who builds trust across teams
Proactive, organized, and consistently ahead of what the business needs
Experienced in supporting revenue teams within a marketing, creative or service-based agency (preferred)
Finds enjoyment solving operational problems before they become bottlenecks
Calm, structured, and effective in fast-moving environments

Required Skills & Abilities

Strong CRM experience (HubSpot preferred) including architecture and automation
Advanced organizational and project management skills
Ability to manage multiple operational workflows simultaneously
Clear written and verbal communication and ability to communicate cross-functionally
Strategic thinking with the ability to identify patterns, gaps and opportunities
Comfort navigating ambiguous or evolving environments

Education & Experience

3–5 years of experience in sales operations, marketing operations, revenue operations, or similar
Agency experience strongly preferred
Bachelor’s degree in Business, Marketing, Communications, or a related field

Physical Requirements

Comfortable working remotely for 40 hours/week
Occasional travel for internal meetings or company events may be required

Job Details

Location: Remote (U.S.)
Reports to: SVP, Client Partnerships
Type: Contract-to-Hire (With intention to expand to a full-time 40-hour/week position)
Compensation: $39.25/hour - $60.81/hour depending on experience, location, and job-related qualifications.
Compensation once Full-time: Competitive salary + benefits

Benefits

This role begins as a 3-month Independent Contractor role. However, if converted to full-time, you’ll gain access to a comprehensive package designed to support your growth and well-being, including:

Unlimited PTO, plus your birthday off
401(k) with company match up to 4%
Medical insurance, with STN covering 60% of the base plan
Dental and vision coverage available
12 weeks of paid parental leave
Paid sick leave and 9 paid company holidays
Wellness perks including a complimentary gym membership (24 Hour Fitness or ClassPass) and a paid 1-hour mental health break each week
Apple laptop and iPhone provided for work
Employee Assistance Program for confidential personal and professional support

GOAT Fundamentals (Our Foundation)

At STN, we don’t just have values — we have behaviors that define how we show up and win together.

Our goal is never just to be good—it’s to be extraordinary. We believe extraordinary performance starts with extraordinary people, grounded in an extraordinary culture. The 29 fundamentals (HERE) define the behaviors that shape our unique award-winning culture. Together, they set us apart and fuel our drive to remain the #1 social-first marketing agency in the world.

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STN Digital

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