About Strand Life Sciences:

Strand Life Sciences is a pioneering genomics and bioinformatics company founded in 2000. We combine deep expertise in data science with hands-on laboratory experience to deliver integrated solutions across research, diagnostics, and precision medicine. With a CAP-accredited clinical genomics lab and decades of experience in bioinformatics software and analytics, Strand partners with leading global diagnostics, pharma, and life science companies to accelerate discovery, improve clinical insights, and advance healthcare through data-driven innovation.

About the Position

We are looking for an AI-native Growth Leader who can build a scalable, automated lead generation engine across B2B and D2C using cutting-edge tools and experimentation.

In this role, you will own pipeline generation across B2B and D2C, work closely with Sales to drive SQL conversions, and influence GTM strategy across India and global markets.

Key Responsibilities:

1. AI-Led Lead Generation

Build and optimize outbound and inbound lead generation systems
Use AI tools for prospect research, enrichment, personalization, and sequencing
Automate workflows across CRM, email, LinkedIn, and marketing platforms
Create scalable lead pipelines for enterprise and mid-market segments

2. Growth Experiments & New Initiatives

Propose and execute AI-powered growth experiments
Identify new acquisition channels (communities, partnerships, automation funnels)
Build micro-campaigns to test ICP segments and new markets
Run rapid A/B experiments and optimize based on data

3. Marketing Automation & AI Orchestration

Integrate AI tools into marketing and sales workflows
Build GPT-powered workflows (content, research, outbound personalization, reporting)
Reduce manual effort through automation and smart systems
Improve marketing productivity and speed-to-execution

4. Data & Performance Optimization

Track KPIs: SQLs, MQLs, CAC, response rates, pipeline velocity
Build dashboards and attribution models
Optimize lead quality, not just volume

Must-Have Skills

Strong hands-on experience with AI tools (ChatGPT, Claude, Perplexity, Zapier, Clay, Apollo, HubSpot, etc.)
Experience in B2B lead generation (especially outbound)
Hand on experience and exposure in D2C/B2C.
Understanding of ICP building and persona-based targeting
Automation mindset — knows how to connect tools and create workflows
Data-driven decision maker
Strong copywriting for cold outreach and positioning

Good to Have

Experience in SaaS / AI companies
Experience with ABM campaigns
Familiarity with LinkedIn automation tools
Basic understanding of APIs / no-code tools

What We’re Really Looking For

Someone who thinks like a growth hacker, not just a marketer
High ownership and execution speed
Proactive — brings ideas instead of waiting for instructions
Comfortable working directly with founders or leadership
Obsessed with efficiency and leverage using AI

Outcome Expectation (First 6 Months)

Predictable, scalable pipeline with defined CAC and conversion benchmarks
AI-enabled workflows reducing manual effort by 40–60%
2–3 new growth initiatives tested and scaled
Clear visibility on pipeline contribution

We offer

An innovative and open culture in a truly multicultural environment
An opportunity to make a fundamental impact on human health
Vibrant multidisciplinary scientific interaction and learning opportunity
A collaborative and solution-oriented environment where you can make a difference
A competitive salary and generous benefits

Strand Life Sciences

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