Our client, Strandberg Guitars, is seeking a business-savvy and tactical Vice President of Sales - US to support the company’s expansion in the US market. Strandberg Guitars is a global leader in headless electric guitars, a fast-growing niche in the electric guitar space with a rapidly growing fan base from aspiring musicians to well-known artists (Google them! You’ll be impressed). They are known for their innovation, quality, and dedication to the art of music. Just like they have engineered their components from the highest-performance materials and eliminated all potential energy losses in the strings’ vibration, they break down the barriers that can inhibit your inspiration. Headquartered in Uppsala, Sweden, with local operations in California, Strandberg Guitars serves its global consumer base directly online and through a vast network of renowned music retailers. For more information, visit https://strandbergguitars.com/.

About the Position

As Vice President of Sales, you will be instrumental in further scaling their business and developing and executing their ambitious growth plans in the United States. The US is Strandberg’s largest market and will continue to be a top priority in the company’s continued expansion in North America. You will be responsible for driving their sales in the US, with support from an experienced and lean organization. The ability to see the big picture, understand new market opportunities, and execute business plans to capture new sales will be critical to your success in this role. As the US market continues to grow, this role will have opportunities to grow and develop sales operations to maximize market penetration and brand recognition. This role reports to the CEO at the HQ in Sweden and will have total sales responsibility for the US. Travel is to be expected. Your responsibilities include:

Develop and implement effective sales strategies to achieve national sales targets
Cultivate relationships with key accounts and strategic partners with a keen eye for opportunities in traditional and digital marketplaces
Negotiate and close agreements with customers
Expand the network of dealers
Analyze market trends, pricing trends, and consumer insights, including monitoring competitors to identify opportunities for growth and competitive advantages
Conduct research and identify new potential customers and new market opportunities
Plan and execute sales/marketing initiatives, e.g., shop-in-shop, pop-up stores, showrooms etc.
Monitor and analyze performance metrics and suggest improvements
Prepare monthly, quarterly, and annual sales forecasts
Collaborate with Marketing and Product Development to ensure brand consistency
Attend trade shows, industry events, and industry training seminars to maintain a strong industry presence and expand your network with potential clients
When initial growth has been achieved and traction in the market has been proven: Build and expand a sales team to meet anticipated market growth (managing recruiting, setting objectives, coaching, and monitoring performance)

What We Expect from You

Your Work Experience & Education:

Bachelor’s degree in business administration, marketing, or a related field of study.
Min. 5 years of proven experience in a senior sales role
Experience in the music industry, especially within the electric guitar sector, is a substantial merit
Strong track record in building and managing sales channels via distributors and reps
Expert abilities in building relationships, listening, persuading, negotiating, and managing time
Strong understanding of digital sales ecosystems, e-commerce, and the integration of digital tools and platforms for sales enhancements
Ability to develop sales strategies and use performance KPIs
In-depth knowledge of various business functions, operations, and processes, such as sales and marketing, customer services, logistics, supply chain, finance
Comfortable with technology & and proficient in MS Office 365 Suite and various business software
Sound negotiation and consultative sales skills

Your Skills, Traits & Style:

Outstanding English communication and presentation skills, both verbal and written
A passion for music and understanding musicians’ needs and preferences
Entrepreneurial and strategic at the same time
High energy and drive
Creative—not afraid of trying and learning new things
Team player open to help in other tasks if needed
Adopt changes with a positive attitude
Hands-on, Can-do, Can-try approach

What We Offer is More than Just a Job…

An excellent team-focused work environment with huge visibility for your efforts, along with personal and professional development
A dynamic, collaborative work environment where creativity and innovation are encouraged
An opportunity to join an innovative and passionate team of music lovers
Competitive compensation and benefits package
The opportunity to invest in a management stock incentive plan

Strandberg Guitars

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Vice President of Sales – US