Description

***We are working on this retained search for one of our most valued clients***

The Chief Revenue Officer (CRO) will be responsible for the company’s revenue growth.

Reporting directly to the CEO, the CRO plans and directs all aspects of the organization’s sales, marketing and account management policies, objectives, and initiatives. She/he develops and oversees the sales function, ensuring department employees and sales plans are aligned with the company's goals and objectives and designed to achieve maximum sales volume and reward personnel for their accomplishments.

This leader will develop and oversee the marketing function, identifying key marketing objectives and competitive strategies. The CRO will know what it was like to “carry the bag” and will be the hands-on leader of the sales organization with current clients and will work closely with the organization to manage the new business/opportunity funnel to close on new sales.

The best qualified candidate will be a disciplined team player who is as effective with the sales organization and customers, as they are with the investors and Board of Directors.

KEY RESPONSIBILITIES

Develops and executes the Company’s growth strategies with new and existing customers.
Utilizes best practices process and firm KPI’s for the sales organizations with strong measurement mechanisms in place.
Ensures the Company remains competitive and grows while upholding the mission, vision, and principles of the Company.
Determines and executes sales and marketing strategies for existing and future products.
Develops and articulates a sales and marketing vision and aligns the sales, marketing, and operations/support team around that vision.
Establishes sales objectives by product line and structures sales team training, compensation, and metrics to measure and align with growth goals across all business product offerings.
Grows sales and profitability by prioritizing and capturing significant new customers, while growing revenues with existing customers.
Works closely with key members of private equity firm to develop and leverage relationships with major accounts within the Healthcare Management Academy (HMA).
Develops metrically driven sale priorities and tracking within the company’s existing network and operations.
Leads the development of the market and sales forecast to assess profitability of existing products and pipeline products to ensure value to the company.
Works closely with the Chief Executive Officer, Chief Financial Officer, and Chief Operating Officer to sustain price position in the various business markets and understand/educate all stakeholders relative to price trends and related business strategy.
Ensures continual education and training of sales team related to products, services, and technical capabilities.
Works with the product development team to construct and refine a true value proposition to potential customers.
Develops strategic marketing plans, including marketing collateral material, sales plans, to grow each line of business and support senior management decisions around products and markets through market overviews, presentations, and forecasts.
Determines product positioning, pricing, distribution and targeting of all existing and pipeline products.
Maintains alertness to potential new business and /or product opportunities through literature review, monitoring industry communication and activities, competitive intelligence network, etc.
Collaborates with senior leadership and is accountable for growth in revenue and supports the company's overall success.
Ensures all functional areas of the company follow company policies and procedures for all activities developed and implemented by Sales and Marketing personnel.
Authority to attract, hire, retain or terminate or recommend staff as necessary to enable sales to achieve the approved goals and objectives.

Requirements

Bachelor’s Degree in Business or related field required. Master’s Degree preferred.
15+ years’ business experience partnering with executive staff with at least 10 years of senior sales leadership experience in a growth company developing and implementing major sales management strategies, preferably a smaller or mid-size organization including:
5+ years healthcare experience
5+ years building and managing high-performance sales teams
3+ years selling a revenue cycle service preferred
2+ years managing a marketing team
Equivalent combination of education and experience will be considered.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

ps: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]

Example: Determine and develop user requirements for systems in production, to ensure maximum usability

Qualifications

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Example: Excellent verbal and written communication skills

TALENThire LLC.

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