Role: Go-To-Market Marketeer
Scope: We are looking for an ambitious go-to-market marketeer to refine our product positioning and messaging, and to develop and execute successful go-to-market strategies, with a clear focus on outbound. You will own the GTM motion for Teamleader Orbit and play a key role in making our German expansion a success.
Language requirement: Fluent in English and German/ Dutch
Location: Ghent, Belgium; or Amsterdam, the Netherlands; or fully remote from Germany

Who are we and why should you care?

Teamleader is a SaaS scale-up born in 2012 in Ghent, Belgium, and part of the Visma Group since 2022. Our mission? To make work easier, not harder, for small and medium-sized businesses.

Here’s what we bring to the table:

Teamleader Focus: the all-in-one tool that helps small businesses optimise CRM, projects, and invoicing.
Teamleader One: the go-to e-invoicing software that self-employed pros can count on.

We’ve also been growing smarter through strategic acquisitions:

Teamleader Orbit (2019): helping medium-sized agencies thrive and scale.
Vectera (2022): powering seamless customer meetings.
Dexxter (2024): making financial admin a breeze for freelancers.

Curious to learn more about us, our products, and why you’ll love working at Teamleader? Check us out here.

We Are Looking for a GTM Marketeer to Join us

As the Go-To-Market Marketeer for Teamleader Orbit, you sit at the intersection of product, market, and sales execution. You turn market insights into concrete outbound themes, campaigns, and messaging that help sales engage the right accounts at the right time.

Go-to-market strategy

Together with Sales and Marketing, develop, manage, review, and evolve the GTM plan for Teamleader Orbit:
What we sell: product positioning and value proposition
Who we sell to: ICPs, personas, segments, and target accounts
How we sell: channels, messaging, triggers, and outbound plays
Act as the link between product knowledge and market reality, ensuring positioning stays relevant and differentiated.
Create messaging that drives engagement across outbound, website, events, and campaigns.

Market & competitive intelligence

Use market and competitive research to deeply understand the agency landscape, buyer personas, and customer needs.
Develop a clear and compelling value proposition for Teamleader Orbit.
Track market trends and translate them into actionable GTM insights.
Provide sales with sharp, credible outbound angles based on real market signals.

Insight-driven GTM optimisation

Analyse win/loss reasons in collaboration with Sales.
Help interpret conversion data across key touchpoints to understand what is truly moving our buyers to a decision.
Form and communicate a point of view on what should change to improve GTM effectiveness.

You’d be a great fit for this role if you are:

Have a background in the agency world, understanding the needs and requirements of this space deeply.
Are a strategic thinker: you have an entrepreneurial spirit, are self-driven and can quickly adapt to our fast-paced SaaS environment.
Are customer-centric and have a commercial mindset: you always put the customer first, and can think outside-in, you have the ability to identify opportunities and drive growth.
Ambassador that activates and inspires: you are a master in translating complex concepts into understandable language and can get different stakeholders on board, you are a true spider in the web.
GTM experience for a successful software product or have outbound marketing experience in other industries
Are fluent in English, and speak Dutch or German fluently

Why this role matters

This role is critical to ensuring Teamleader Orbit continues to grow with focus.

Without strong positioning and insight-driven GTM decisions, we risk generic messaging, unclear differentiation, and missed opportunities. This role ensures Orbit’s story is sharp, credible, and grounded in how customers actually buy.

Why others chose Teamleader: we're lively, not corporate

We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives as well as ideas. You’ll have plenty of room to apply your personality, express yourself, and impact our course of action with your insights or ideas.

On top of that, you’ll get:

An extensive training budget.
A hybrid working model: a pleasant mix of office and home working.
A personal tooling budget, to make working from home as comfortable as from our offices.
Daily budget-friendly in-house prepared lunch and dinner options (only in our Ghent office), as well as Friyays and numerous sport initiatives!
32 holidays on top of the standard public ones! (based on full-time employment).
Our long-lasting dedication to employee well-being, just take a look at our career page and Instagram to see how we keep the Team(leader) spirit going.

We value diversity

Our ambition is to build and sell a product that helps everyone everywhere (starting with Europe) to work smarter, so we want our team to reflect that. We believe that a diverse, inclusive working environment is crucial to realise that ambition, so we’re committed to continue to build and cherish a culture where every colleague feels welcome, appreciated and heard.

Interested? Questions? Get in touch!

Teamleader

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