Chief Revenue Officer (CRO)

We have been retained to fill an important role within our client. They are an industry leader in surface care, maintenance, and restoration for commercial facilities. They specialize in preserving and enhancing surfaces—including stone, metal, wood, and carpet—while delivering exceptional service and innovative solutions to their clients. As they continue to expand, we are seeking a strategic and growth-driven Chief Revenue Officer (CRO) to lead their revenue generation efforts and drive sustainable business growth.

Role Summary

As the Chief Revenue Officer (CRO), you will be responsible for developing and executing a comprehensive revenue strategy across all business segments. You will oversee sales, marketing, business development, and account management to ensure revenue growth, customer retention, and market expansion. This role requires a data-driven leader with a deep understanding of B2B services, facilities management, and enterprise sales.

Key Responsibilities

Revenue Strategy & Growth

Develop and implement a holistic revenue growth strategy that aligns with company objectives.
Identify new market opportunities, verticals, and revenue streams to expand the company’s footprint.
Lead pricing strategy, contract structuring, and revenue forecasting to maximize profitability.

Sales Leadership & Business Development

Oversee and optimize the sales organization, ensuring high performance and accountability.
Build and maintain relationships with enterprise clients, facility management companies, and commercial real estate leaders.
Develop strategies to increase client retention and expand existing accounts.
Guide business development efforts, including RFPs, strategic partnerships, and major account acquisition.

Marketing & Brand Growth

Partner with marketing to strengthen brand awareness and position as a leader in the industry.
Align sales and marketing efforts to generate high-quality leads and improve conversion rates.
Leverage digital marketing, content strategy, and demand generation initiatives to enhance pipeline growth.

Operational & Financial Alignment

Drive data-driven decision-making, leveraging KPIs, CRM analytics, and market trends.
Align revenue operations with finance, operations, and service delivery teams to ensure efficiency and profitability.
Implement best practices in sales enablement, forecasting, and customer experience optimization.

Key Qualifications

10+ years of executive leadership experience in revenue, sales, or business development roles.
Proven record of building a team of vertical specialists that understand and Capture Enterprise Sales Strategy.
Proven track record in B2B services, facility management, commercial cleaning, or adjacent industries.
Deep expertise in enterprise sales, strategic partnerships, and client acquisition.
Strong understanding of contract negotiation, pricing models, and revenue forecasting.
Experience leading and scaling high-performance sales and marketing teams.
Data-driven mindset with expertise in CRM tools, analytics, and sales enablement strategies.
Exceptional communication and relationship-building skills at the C-suite level.

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The Carlisle Group

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