As a key member of the executive leadership team, the Chief Revenue Officer (CRO) at The Greenery, Inc. is responsible for the growth and retention of all revenue streams across Maintenance and Construction divisions. The CRO will oversee the full customer lifecycle—from initial marketing and lead generation to proposal, service execution, and long-term client satisfaction. This includes direct management of the Director of Business Development, Director of Client Services, and leadership over Marketing and Customer Service functions. This position reports directly to the CEO and will work cross-functionally with the CFO, and COO to ensure strategic alignment and profitability.

Core Values

The CRO is expected to exemplify and advance The Greenery’s Core Values:

Culture of Safety – Safety is always job #1
A Growing Tradition – Plants, Personally, Financially, and Professionally
Employee Owned – Personal Pride in Success with an Owner’s Mentality
Exceptional Customer Experience – Delighting Clients
Good Neighbors – Community Pride and Shared Success
Respectability – Treating Others as We Want to Be Treated

Responsibilities

Revenue Growth Strategy

Lead enterprise-wide efforts to grow top-line revenue across all divisions and geographies. This includes new customer development and enhancement sales to existing customers.
Identify and capitalize on new market opportunities, partnerships, and verticals
Develop strategic plans to enhance bid win rates and client lifetime value
Align business development, sales, marketing and customer success under a unified growth plan.

Sales & Business Development

Manage the Director of Business Development, and support team-wide sales execution
Create and implement scalable sales processes, metrics, and accountability systems
Oversee pricing strategy, estimating coordination, and proposal development

Client Services & Retention

Guide the Director of Client Services to strengthen relationships and improve retention
Lead initiatives to elevate customer satisfaction, resolve issues, and drive referrals
Align service delivery expectations with operations to ensure excellent client outcomes

Marketing & Customer Service

Own the company’s marketing strategy and execution, including branding, digital presence, and campaigns
Oversee Customer Service functions to ensure responsiveness, client communication quality, and issue resolution
Promote The Greenery’s brand as the leading service provider in its markets

Data, Forecasting & Reporting

Develop KPIs and dashboards to track revenue performance, client metrics, and pipeline health
Partner with CFO to ensure accurate forecasting and ROI analysis on growth initiatives
Report regularly to the CEO and executive team on progress against strategic revenue goals

Revenue Operations Oversight

Ensure systems, processes, and teams are aligned for efficient revenue operations.
Implement and drive adoption of CRM software
Drive the usage of CRM, sales enablement tools, and forecasting models.

Required Skills/Abilities

Proven track record of growing revenue in a multi-branch, service-based organization
Strong leadership experience managing both sales and client-facing teams
Strategic thinker with deep experience in marketing, sales operations, and customer experience
Strong communicator and cross-functional collaborator
Ability to use data and CRM systems to drive decisions and accountability
Experience building and leading high-performing, distributed teams

Education and Experience

Bachelor’s degree in business, marketing, or a related field (Master’s preferred)
Minimum 10 years of experience in revenue leadership, sales, or business development
Demonstrated experience leading client services and marketing functions
Experience business to business sales

Physical Requirements

Frequent travel to branches, client sites, and industry events across the Southeast
Ability to sit, stand, walk, and present for extended periods
Occasionally required to lift and/or move up to 15 pounds

The Greenery, Inc

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Chief Revenue Officer