THE ROLE: Establish and operate a single, trusted end-to-end demand-to-revenue system that connects marketing activity, sales execution, and revenue outcomes across markets. This leader will bring clarity, discipline, and accountability to how demand is generated, qualified, converted, and measured, enabling TJH to scale investment with confidence.

DAY IN THE LIFE:

Design and own the end-to-end demand-to-revenue operating model, from first touch through contract execution.
Define, standardize, and govern funnel stages, lead definitions, and handoff criteria between Marketing and Sales.
Build and maintain a single source of truth for demand performance, pipeline health, and revenue attribution.
Partner with Sales leadership to align on lead quality standards, conversion expectations, and feedback loops.
Establish and own core performance metrics, including CPL, CAC, conversion rates, velocity, and revenue contribution.
Partner with Finance to align marketing performance reporting with business economics and ROI.
Serve as the business owner for CRM and related systems, defining requirements, governance, and data hygiene standards.
Identify friction points and inefficiencies across marketing and sales workflows and drive prioritized improvements.
Translate performance insights into clear actions, including recommending where to increase, reduce, or pause investment.
Establish regular performance reviews focused on learning, optimization, and outcomes, not reporting theater.
Act as a strategic partner to the CMO, providing clarity and decision support without absorbing channel execution.

WHAT YOU WILL NEED:

8–12+ years of experience in Revenue Operations, Marketing Operations, Sales Operations, or similar roles.
Proven experience building and operating end-to-end demand-to-revenue systems.
Deep familiarity with CRM platforms (Salesforce preferred) and performance reporting.
Experience partnering closely with Finance on measurement, forecasting, and ROI.
Strong analytical capability with the ability to translate data into decisions.
Demonstrated success working cross-functionally with Sales, Marketing, Operations, and Executive leadership.
Bachelor’s degree required, MBA or advanced degree a plus.

WHAT WILL SET YOU A PART:

Thinks in systems, not campaigns.
Is fluent in funnel mechanics, attribution, and business economics.
Has experience resolving misalignment between Marketing and Sales through data and clear standards.

This role is not responsible for brand strategy, creative development, media buying, or day-to-day channel execution.

#LI-Hybrid

The compensation range for this role is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Thomas James Homes is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

Thomas James Homes

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